There’s nothing like the power of viral marketing to create a buzz these days. It builds a sense of mystique, which if done correctly, leads to a following, which, in turn, builds excitement about the brand.

That’s probably what the bigwigs back in Korea were thinking about when they dreamed up this online ad for the all-new 2010 Kia Soul. The viral video involves a pack of Soul’s driving around a pier of some sort while creating a number of ‘moving stills’ making a number of very unique stop-frame action sequences.

Continued after the jump.

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The video is catchy and very refreshing, a welcome respite from the traditional car commercials we’ve seen from other manufacturers. Then again, the restrictions imposed by TV commercials – and there are some strict guidelines companies have to adhere to – don’t necessarily work on the Internet, so it’s safe to say that on the Web, anything goes.

Kia has taken advantage of this with its “Kia Soul Rock” viral video. The video includes a number of car stunts and power slides that the Soul surprisingly does with relative ease. After the stunts, the Souls then enter in mass droves to create moving stills of a variety of images – including a dancing stick figure and a car rolling along the highway. It’s pretty creative and a lot of props has to go to the guys from Kia for taking a fun and refreshing concept and making it come to life, in more ways than one.

So check out the video and spread it around. After all, that is what viral ads are for and also what Kia intended all along.

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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