Three new SOUL concept cars to be unveiled by Kia at the Geneva Show on 4 March, will reveal a whole new ´fun´ side to the Korean brand. The trio are closely related to a forthcoming production model which will defy classification and encourage Kia customers to build an emotional bond with their new car.

The SOUL concepts highlight ´the world of possibilities´ for accessories, customising and personalisation that will be opened to future Kia customers by the new model with its special appeal to the young-at-heart – whatever their age!

One of them will be the SOUL Burner (pictured), the "bad boy" of the concept trio complete with satin black finish and gloss dragon tattoos…

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