Koenigsegg to Increase Dealer Presence in North America
Supercar manufacturer Koenigsegg is planning to increase its dealer presence in North America. According to Auto Guide, quoting Koenigsegg’s North American sales director, Jens Sverdrup, the Swedish brand wants to have five authorized retailers in North America by the end of 2015. Koenigsegg opened its first store in New York City in 2014, and three more dealers have been chosen so far.
The company recently announced that Lake Forrest Sports Cars of Chicago will become its second retailer, while Lamborghini Calgary, who will be selling Koenigsegg cars in the Canadian market, will become the third dealer to sell the company’s exotics in North America. The Swedes also added Weissach Performance, which sells Porsches, Lamborghinis, Lotuses and Bugattis in Vancouver, as its second Canadian dealer.
Sverdrup didn’t say where the next dealership will be, but did mention that it will be located in a "strategic area." Since Koenigsegg has yet to open a dealership in the South, it’s probably safe to assume it will be looking for a partner somewhere in that area.
Koenigsegg is currently building three models, the Agera S, Agera R, and the One:1, which is limited to only six units, all of which have already been sold. At the 2015 Geneva Motor Show, Koenigsegg introduced two new models, the Agera RS and the Regera, a 1,489-horsepower hybrid.
Continue reading to learn more about Koenigsegg’s future plans for America.
Why it matters
For a small-volume supercar manufacturer with a little over 150 cars sold since it started series production in 2002, setting up five North American dealerships might seem a bit far-fetched. But knowing Koenigsegg, the goal here is not to increase sales by a large margin, but enable potential customers to make contact with the actual car before signing that fat, seven-figure check. Having an actual car on display is crucial for a company that sells million-dollar hypercars.