BMW is no stranger to the more eccentric portion of living, but when you add BMW’s designers together with Patricia Urquiola and Giulioka Ridolfo, then what comes out is the birth of the downright bizarre. We are talking about a BMW 5 series Gran Turismo that has been disassembled and then reassembled with an onslaught of accessories. The most obvious are the 5 gigantic cones jutting out of the car providing an amplified look at the interior. This particular structure was displayed at the Salone Internazionale del Mobile this month.

Patricia Urquiola describes her inspiration for this dramatic transformation, “Usually we perceive cars from the outside, and then the inside follows. However, our direct interaction is with the inside: it is the core that protects and comforts us, the space in direct contact with our bodies and our functions and needs in the process of traveling. I investigated this interface and tried to understand the possible evolution as a softer, dwelling experience.” We assume this is where the name, “The Dwelling Lab” came from. The word dwelling means, “a house or other building or place in which somebody lives,” and so this concept brings a whole new meaning to “living out of your car.”

Hit the jump for the full story and to watch the video of the BMW’s transformation.

The softer, dwelling experience was created by covering the entire car with leather and fabrics to give the appearance of a softer side and then the designers added props of everyday living. They even included a child’s area with a bottle holder and toys, all covered in fabric as well. Every cone is accessorized by objects that you would normally find inside of someone’s car, but they have dramatically projected these interior elements by the use of the cones. They basically and artistically turned the car inside out.

Source: BMW

What do you think?
Show Comments


  (399) posted on 07.21.2011

Too bad that I’m not into the design of the car and its styling. My concern would be the engine performance. And I guess they haven’t mentioned about it. With the lighter material use in the interior I bet it would be a speedy car. However, I want to know the exact figure.

  (473) posted on 07.21.2011

Impressive! I bet whoever see this car will definitely drool over its soft and high textile material used for its interior and certainly will makes the passenger feel that they are just in the comfort of their own home.

  (728) posted on 07.13.2011

Kvadrat makes an awesome modification in the interior of the car though its doesn’t have any engine upgrade. I would love to see a boost power output rather than styling.

  (502) posted on 07.13.2011

When buying a car, I really don’t look at its accessories for I’m concerned about the speed performance over styling. Well, the carbon fiber material used in this car is really impressive and it makes the car more luxurious. However, its speed output is kind of disappointing.

  (570) posted on 03.2.2011

One the inside the cabin design is looking more conventional, production-ready, than in the concept seen before. But the interior styling still seems very distinct and particular to the Gran
Turismo ideal. BMW is known for its avant-grade designs and I’m sure we’ll be seeing plenty of these GTS in the near future. I still don’t think it’s pretty. Then again, no one liked the 7 series went it first came out.

  (592) posted on 03.2.2011

BMW says the car sprints from zero to 60 mph in 5.4 seconds and has a top speed of 150 mph when equipped with the Sport package. The maximum speed is 130 mph for models equipped with all-season tires.
A 2 tons car that can goes up to 100 km/h in 5.4 seconds? that’s extremely awesome!But you know what’s the amazing part..Aside, from the heavy duty battery of the BMW, its electrical systems contributes up to a two percent improvement in fuel efficiency!two percent improvement in fuel efficiency. isn’t it amazing?

  (340) posted on 04.25.2010

What do you expect from to the brain child of artists designers (Patricia Urquiola and Guilio Ridolfo), the exercise was designed to strut both BMW’s and Kvadrat and I think this will create criticisms and judgements by other people.

  (428) posted on 04.22.2010

So, what the hell is that for? Are those things that you might see on an M5?

  (612) posted on 04.22.2010

They should called it “an art,” Isn’t that amazing to see an art so big like this?

Car Finder: