Ladies in Red: More and more Chinese women are buying Ferraris
If you didn’t know before, you should know by now that the biggest market in the global auto industry today is no longer the US or Europe; that distinction now belongs to China.
You can look at it from a variety of ways: population, the number of rich folks in China, and the increasing demand from a seemingly vast consumer pool. Everything about China and its cars speaks about an increasing growth in sales in the coming years.
As far as Ferrari is concerned, proof that China is warming up nicely to the Prancing Horse can be attributed to the number of women that have bought Ferraris of their own in the past year. In 2009, a total of 220 Ferraris were sold in China and 20% of them - or about 44 - were bought by well-off females that have more use for their money than just buying clothes and make-up.
That number, according to Ferrari, is about four times as much as the figures set by people in the US and Europe. Another interesting tidbit: an average Chinese buyer of a Ferrari is 10 years younger than in both the US and in Europe, which only means that young Chinese people already have financial access to buy a Ferrari at that age whereas their counterparts in the west would probably still be settling for Hondas and Toyotas.
Source: Go Auto