If you didn’t know before, you should know by now that the biggest market in the global auto industry today is no longer the US or Europe; that distinction now belongs to China.

You can look at it from a variety of ways: population, the number of rich folks in China, and the increasing demand from a seemingly vast consumer pool. Everything about China and its cars speaks about an increasing growth in sales in the coming years.

As far as Ferrari is concerned, proof that China is warming up nicely to the Prancing Horse can be attributed to the number of women that have bought Ferraris of their own in the past year. In 2009, a total of 220 Ferraris were sold in China and 20% of them - or about 44 - were bought by well-off females that have more use for their money than just buying clothes and make-up.

That number, according to Ferrari, is about four times as much as the figures set by people in the US and Europe. Another interesting tidbit: an average Chinese buyer of a Ferrari is 10 years younger than in both the US and in Europe, which only means that young Chinese people already have financial access to buy a Ferrari at that age whereas their counterparts in the west would probably still be settling for Hondas and Toyotas.

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Source: Go Auto

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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5 comments:

  (1211) posted on 12.16.2010

these are the chinese females from china, some of them are business owners and no doubt ferrari is the best choice to show their wealth.

  (648) posted on 05.4.2010

Owning a Ferrari is more than owning a fancy make up and accessories.

  (291) posted on 05.3.2010

Who would dislike these gorgeous cars? I guess none! Because those cars are perfectly made for fashion and racing. Also Ferraris has those powerful engine that goes beyond other cars.

  (858) posted on 05.3.2010

Hmm obviously they’ll get a real ferrari than the Copycat 599.

  (708) posted on 04.29.2010

Huh? highways in china are not that wide enough plus the the country will soon become a parking area country. This was based on the discovery channel hour asia.

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