Lagonda will never build a SUV?
"Absolutely no SUV." That’s what Marcel Beci, the manager of Aston Martin’s European operations told Autotelegraaf when speaking about the revival of the Lagonda brand. This is in steep contrast to what we witnessed back at the Geneva Auto Show where Aston Martin CEO Dr. Ulrich Bez said the Lagonda brand would be intended for places without traditional urban areas, and "the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar." No one directly mentioned that the first car from Lagonda’s revival would be an all-out SUV, but the Lagonda concept uses a Mercedes GL platform, which is currently only used for SUVs.
Beci still mirrored Bez’s statements from Geneva about how the Lagonda brand will help Aston Martin go into new markets where the road systems are not refined enough support sports car sales. This leaves us with a big question of what Aston is going to produce under the Lagonda brand... Is Lagonda going to define a class of its own? Is Aston just going to just redefine an ‘SUV’ just to be different (just like how BMW calls the X5 an ‘SAV’ - Sport Activity Vehicle)? Is Aston just trying to keep us confused for another surprise?
We don’t have all the answer yet, but definite plans should materialize soon if Aston Martin wants to get a Lagonda on the road by 2012.