It would be wrong to describe the Concorso d’Eleganza Villa d’Este as a classic car show. It is in a whole other league of classic car event, along with the Pebble Beach Concours d’Elegance, though the Villa d’Este event is much older, and the model on which the Pebble Beach event was built. These events have become so popular that big that manufacturers now bring concepts, the same as they do for big international auto shows. Sometimes these are new concepts, but usually they’re cars that have been shown before, brought to give the mega-rich attendees of the event a closer look.

This year, Lamborghini brought the Asterion plug-in hybrid hypercar concept that was unveiled toward the end of last year. The video will give us a much better look at it, and we’ll hear the 5.2-liter V-10 (admittedly not a new engine) being fired up. We get some good looks at the details as well, although the somewhat questionable looks of the car are still very much present. But the car does look very much at home on the hotel grounds, which is surely why Lamborghini chose to bring it.

2015 Lamborghini Asterion LPI 910-4

2015 Lamborghini Asterion LPI 910-4 Concept High Resolution Exterior
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Read our full review here.

Why it matters

The Concorso d’Eleganza Villa d’Este dates all the way back to 1929, and is held on the grounds of the Villa d’Este Hotel, a 17th century palace that was converted into a luxury hotel that now offers rooms ranging from about $1,400 up to $5,000 a night. Forbes even named it the best hotel in the world. It is therefore an appropriate setting for a classic car show and auction where cars are sold for many millions of dollars. And the makers of expensive cars know that they will find many potential customers.

So in addition to the Asterion concept, you will also see Bentley’s recent EXP 10 Speed 6 in the video, the Bentley having won the event’s design award for concepts and prototypes. And a little further on, the Asterion poses alongside a Miura. This unfortunately means that the Asterion is in the company of a lot of much more attractive vehicles, but with an output of 897 horsepower, not many that are faster.

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