By now, just about every Lamborghini->ke44 fan knows about the interaction with Enzo Ferrari that led to Ferruccio Lamborghini to start up his own car company. He probably never thought that change his profession from building tractors to cars would spawn into a company with some of the most desirable cars on the planet, but it did. And today, Lamborghinis are more desirable that ever. So desirable that all 40 models of the upcoming Lamborghini Centenario – 20 in coupe->ke141 form and 20 in convertible->ke144 form – have sold out before the car has even made its public debut.
Conceived as a model to honor Ferruccio Lamborghini’s 100th birthday on April 28th, the car is scheduled to debut at the Geneva Motor Show->ke228 in March this year. That means we don’t have very long to wait, but even still, very little has been said about the Centenario. Speculation has it that the highly exclusive model will be powered by a 760-horsepower variant of the 6.5-liter V-12 from the Aventador.->ke3624 Additionally, word has it that Lambo is focusing on technology and connectivity with the Centenario. Maurizio Reggiani, the head of research and development at Lambo, has even said, “This will be the first time we have put so much content into one special car.”
The official designation of the Centenario remains a mystery at this point, but just about everybody has been calling it the LP770-4. According to Autocar, Stephan Winkelmann – the President and CEO of Lambo – has confirmed that a model name has been decided, and will be revealed in time. We’re assuming we’ll get the official name sometime closer to the Geneva Motor Show, so until then we just have to wait. Either way, unless you’re one of those select few that as coughed up the €2.2 million (nearly $2.39 million at current conversion rates,) you’re going to have a long wait if you still hope to get your hands on one.
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Why it matters
Normally, I would say it is crazy that the Centenario has sold out before we even know what the car will officially look like. This case, on the other hand, is a little different. Rumor has it that potential buyers were shown a holographic image of the Centenario at Monterey Car Week last year, so those lucky souls who managed to cough up such a large sum of money probably already know more about what to expect than we do.
Furthermore, a brand like Lamborghini speaks for itself, and it makes it a lot easier to trust a company that isn’t likely to disappoint when the Centenario is finally revealed. I’m excited to see what the car the car looks like, so I can only imagine how it feels to be on that very short waiting list. I’m not so sure I would drive it very far if I was one of those select few, though. A car like this is only going to increase in value, and the very thought of getting a scratch on such an exclusive model is enough to make my stomach churn a little.
Lamborghini Centenario
Read more about the Lamborghini Centenario here.