The execs over at Lambo are patting themselves on the back for this one

It’s 18 months in the works, but Lamborghini has finally completed the expansion to its production facility in Sant’ Agata Bolognese, Italy. In short, the facility has, quite literally, doubled in size from more than 861,000 square feet to more than 1.7 million square feet (80,000 square meters to 160,000 square meters). Its primary purpose was to provide a home for the assembly line that will move the Urus through its various stages of production, from start to finish. It also includes a new office building (with LEED Platinum certification) that is said to carry the highest standards for energy, building design, and production. There’s also a new warehouse, second trigeneration power plant, and a new energy hub. As equally important as the new production line, however, is the completed installation of a new test track that has 13 different surfaces. It was built specifically for testing SUVs (or so the execs can go out and get in some off-road play, right?)

All told, the completion of this massive expansion will allow Lamborghini to up its production capacity by 100 percent, to 7,000 units annually. Sure, that’s next to nothing compared to companies like GM, Ford, Mercedes, Porsche, Volkswagen, Mazda, Toyota and Honda, but this is Lamborghini we’re talking about, and it pushes them to a whole new level of production heaven – or hell, depending on what happens. According to Lamborghini, a total of 600 different enterprises helped to complete the expansion, and as many as 3,600 workers from outside companies took part in the massive project. Cue the back patting. All told, it’s a pretty big deal because it not only brings the Urus closer to customer hands but opens the door for new and exciting models in the future. If you’re into cars, my friend, this really is a really good time to be alive.

Keep reading for a little more information

There is Strength in Numbers...Low Numbers

Lamborghini Doubles Down to Keep up with the Jones'
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The facility has, quite literally, doubled in size from more than 861,000 square feet to more than 1.7 million square feet (80,000 square meters to 160,000 square meters)

Lamborghini is a very limited company. Not in the sense that it can’t do much or has limited funds or revenue, but in the sense that it maintains a very low production rate to maintain a certain status amongst its customers. None of its current models, like the Huracan and the Aventador, would be anywhere near as valuable or special if everyone and their brothers had one, and there’s a reason you don’t see them filling the parking lots of every majorly successful law firm: Exclusivity. Not everybody can drive a Lambo, and maintaining low production numbers is a sheer guarantee because we all know, there’s plenty of folks out there with deep pockets.

On the other hand, if Lambo wants to expand its lineup, this is the start of a very good thing. Imagine a future where the company can produce 12,000 models per year, with some 5 or 6 model names, and 50+ model variations in its stable. Not only will profits go through the roof, but the company will be gracing the world with healthy doses of beautiful cars. Meanwhile, by keeping things for each model to such a limited production rate, everything will maintain its exclusivity. Ala – the purists can maintain their deep-pocketed happiness for another few years. Well, until Lambo decides to build a daily driver for the masses hahaha


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Press release

Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy.

As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year.

The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers.

Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.”

The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers.

The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015.

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