Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!

Launched in December 2017, the Lamborghini Urus is as fresh as they get. And it's quite impressive too. Not only the first SUV made by Lambo (the LM002 was a pickup truck) and the company's first turbocharged production model, the Urus is also the world's fastest crossover, boasting a top speed of 190 mph. Mind-boggling to say the least! It's also pretty quick as well, needing only 3.6 seconds to hit 62 mph. That's quickest than the Porsche Cayenne Turbo S! Finally, it's the most powerful production SUV, besting the Bentley Bentayga by a whopping 50 horsepower. But it's also very expensive at $200,000, not counting the many options you can have. Speaking of which, Lamborghini just fired up the vehicle's online configurator, so if you're planning to place an order, you can choose your options in just a few minutes.

The configurator doesn't give access to pricing, but it lists every single option available. This is actually something new, as previous configurators had scarce information and you had to go to a dealer to find out more. Now you can go beyond the usual exterior colors and interior upholstery and pick between various trims, carpets, contrast stitching, and a ton of technology and convenience features. It's actually a nice way to spend a few minutes on this car even if you don't have over $200K in your bank account.

Continue reading for the full story.

Exterior

As with any car configurator out there, you start off by selecting the exterior color. The offer isn't as varied as you'd expect from Lamborghini, but you can pick between seven appealing colors. The palette includes Nero Helene, Blu Astraeus, Verde Hebe, Bianco Monocerus, Giallo Auge, Grigio Lynx, and Blue Eleos.

Interior

As soon as you picked your favorite hue, you can go inside the cabin and select the color and trim. Things get a bit more complex here. First up, you have to pick between Unicolor, Sportivo, and Elegante leather. The main difference between them is that Sportivo is a two-one options, whereas the other two have just one color. Unicolor is black, while Elegante includes hues like brown, white, red, and cream. Alcantara interiors in Unicolor and Sportivo are also available. Once you selected the color you can choose what type of stitching you want, in either matching or contrasting colors. Lambo also offers a special trim option called Q-Citura with leather.

Next up are the floor mats, which come with leather piping and double stitching. The carpets match to the main hide, but you can get colored stitching for a striking contrast (especially if the upholstery is black). Moving over to the steering wheel, you can choose between sued leather and perforated leather. You can also have it in leather that matches the upholstery. Stitching options include matching it to the basic color or the contrasting color on the seats (for the Sportivo option).

For seating options, there's the fully electric, ventilated front seats with massage function and the option to get a two- or three-seat back row. The embroidered Lamborghini logos on the headrests are also optional. As for trim, you can choose between two carbon-fiber packages. There's the small package with carbon on the door panels, center console, and passenger-side dash, and the big package with extra carbon for the center stack and around the instrument cluster. If you're the classy type, you can have wood inserts instead. Options include piano black, open pore, and open pore with aluminum inlay.

Finally, you get down to the Bang & Olufsen 3D sound system, a rear-seat entertainment system, an ambient light package, and off-road modes.

More Options

The Urus is available with a ton of options, including both technology and convenience features. There are a head-up display and night vision for the instrument cluster, as well as driving assistance features like Highway Assistant, Full ADAS, and the Urban Road Assistant. The hands-free tailgate and the washing package will definitely make your life easier too. You can also get a TV tuner with Pay-TV, DAB tuner, heated rear seats, and steering wheel heating.

Other options include a garage door opener, a cargo management system, acoustic glass, top view camera, an electrical trailer hitch, sport side steps, roof box, cross bar transport system, and a load assist tray. Tire options include Pirelli P-Zero summer or Corsa rubber, a 21-inch spare wheel, winter tires, and snow chains. You can also extend the warranty by four or five years.

Unfortunately, the configurator doesn't include pricing for each option so you can't get a total at the end of your configuration process.