In a country where bulls are often the subject of cultural spectacles, a different kind of bull is heading to Mexico, only this time, that bull is 100% pure Italian grade.

Lamborghini, those bulls from Sant’Agata, have opened two dealerships in the country, marking the first time the Italian supercar brand has made it’s way to Mexico. The first dealership that opened on October 26th was the “Lamborghini Mexico City” dealership, which is located at the heart of one of the country’s busiest districts on Insurgentes Sur.

A day later, on October 27th, the folks from Lamborghini opened yet another store, “Lamborghini Monterey”, in San Pedro, Nuevo Leon, widely regarded as one of the richest districts in Central America. The two dealerships are owned by a man that’s no stranger to the automotive world in the region, Martin Josephi Wellman, the former CEO and president of Volkswagen Mexico.

Stephan Winkelmann, Lamborghini’s President and CEO, shared his excitement of seeing Lamborghini break ground on a new country. "These new dealerships represent Lamborghini’s commitment to expanding our presence in North America," he said. "Our Mexican clients love the brand for its unique values of being extreme, uncompromising, and unmistakably Italian."


Source: Lamborghini

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