Ever since its local rival, Ferrari, began to capitalize on the power of merchandising, Lamborghini has been itching on join the fold, determined to dig in on that piece of goldmine pie.

Today, the Sant’Agata Bolognese automaker took one step closer to having its knife and fork ready after announcing the launch of its new online merchandise store. Lamborghini made no bones about pointing out Ferrari’s increasing sales in the merchandise department, especially after opening its new Ferrari Store at its new indoor theme park, Ferrari World.

While Lamborghini doesn’t have its own theme park to brag about, the company is optimistic that their new online shopping store will give fans and non-fans alike the opportunity to own a piece of the glamorous and exclusive world of Lamborghini.

The online store features a bevy of items ranging from the affordable to the exorbitant, including posters, mugs, key chains, apparel, a commemorative Lamborghini piston, and even a Versace product line that the automaker recently launched in collaboration with the famous Italian designer.

Now that the holiday season is fast approaching, it might be a good idea to give the store a little online window-shopping. Who knows, you might find a good item that you could turn into a pretty cool Christmas present for a loved one.


Source: Lamborghini Store

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  (1211) posted on 11.10.2010

I have visited their site and they are selling clothing, trofeo, accessories and more...(all in black)..

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