Lamborghini’s sales take a hit: waiting time for new cars reduced by half
After what seems to be an unprecedented number of Chapter 11 filings, it seems that it’s becoming more and more apparent that the auto industry has taken quite a hit in the past year. And if anyone’s thinking that these occurrences are limited to mainstream car manufacturers, then your assumptions are way off base.
The truth is, even the exotic manufacturers have taken felt the economic crunch, and the latest example of that is Lamborghini.
Despite having what was the most successful year it’s ever had in 2008, the effects of the global economic crisis have caught up with the Italian-based manufacturer. New out of Sant’Agata Bolognese, Italy reports that Lamborghini has experienced a drop of more than 30% in sales covering the first five months of the year and its widely expected that their precipitous fall would continue until 2011.
Continued after the jump.
The decline in sales of Lamborghini machines is living proof that there’s no imminent end in sight to the plummeting economy. Despite this grim reality, there remains a silver lining – or maybe just ill-advised optimism – for customers of the Italian supercar. Since sales have dropped, the demand for the car has likewise declined so those who are still in the market to drive off with a Lamborghini won’t have to wait too long for the car to be delivered on their doorstep.
We all know that when it comes to purchasing these supercars, the mere thought of waiting for over a year before getting our hands on one is enough reason to lose sleep and develop insomnia. Now, that year-long waiting period could end up being just six months!
In a conversation with the Financial Times, Lamborghini CEO Stephan Winkelmann said: "We always have to sell less than demand and right now, with less and less people out on the market for a Lamborghini, those who have bought theirs will get it sooner.”
It remains to be seen just how long this set-up will last for Lamborghini, but according to Wikelmann, the company has resigned itself to the growing possibility of experiencing a market recovery in 2011 – and that’s being optimistic. Nevertheless, the company remains steadfast in its commitment to produce at least one new product each year, and is even confident that despite the alarmingly serious drop in sales, Lamborghini will still be able to keep its head above water.
After all, ardent supporters of the Brahma Bull expect nothing less from the company that has provided them with the most sought-after set of supercars since 1963.