Lamborghini was at the forefront of the performance SUV trend when it introduced the LM002 in 1986, and then the Urus in 2012, but the future of the Urus still remains up in the air despite the growing popularity of luxury SUVs in global markets. In an interview with Lamborghini’s Asia Pacific general manager, Andrea Baldi, Australian site Car Advice reports that the biggest holdup so far is that Lamborghini still has some “convincing” to do to its parent company, Volkswagen AG, to get the green light.

One area where Baldi suggests that more convincing is still required is making sure that a Lamborghini SUV won’t break from the Italian automaker’s 52 years of tradition – both in terms of styling and performance. At this point if Lamborghini were to get the go-ahead to build an SUV, it would most likely split the difference between more conventional SUVs like the Bentley Bentayga and perhaps a newer-style, coupe-inspired SUV like the Aston Martin DBX.

Baldi seemed to quash the idea that sales are a limiting factor for the Lamborghini SUV by stating that customers in countries such as India and China would likely appreciate such a vehicle not only for its increased ride height but also for the fact that it isn’t a “super sports car."

Continue reading to learn more about the Lamborghini SUV.

Why it matters

With Bentley, Rolls-Royce, Maserati and even Lotus getting in on the SUV market, the likelihood that Lamborghini will eventually build an SUV is pretty good, but the key questions remain when it will debut and whether it will be a production version of the Urus. If it can look anything like the knife-edged concept vehicle, then I can’t wait to see this family friendly Lamborghini.

Lamborghini Urus

2012 Lamborghini Urus Exterior Computer Renderings and Photoshop
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The Lamborghini Urus first debuted at the 2012 Beijing Auto Show with a style that is instantly recognizable as a Lamborghini. If produced, there’s a good likelihood that the Lamborghini SUV would share the same platform as the Bentley Bentayga, Audi Q7, Volkswagen Touareg and Porsche Cayenne, and rumors have indicated that it would be priced similarly to the $237,000 starting price of the Lamborghini Huracan.

Source: CarAdvice

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