The automotive world has been waiting for more than three years for an official announcement on when Lamborghini will build its SUV based on the Urus Concept, and that news could be coming this week. Along with official confirmation of Urus production, Lamborghini is said to be ready to announce where the high-performance SUV will be built.

So far, it was widely reported that the Lamborghini Urus would be manufactured at VW’s SUV plant in Bratislava, Slovakia, which makes sense since that’s where the Urus’ platform mates’ bodies (Audi Q7, Volkswagen Touareg and Porsche Cayenne) are all made. The new report, though, says that it will be built in Italy at Lamborghini’s Sant’Agata Bolognese, Italy production line. Both reports are likely to be true.

Similar to the Porsche Cayenne, the body, chassis and drivetrain will take be made in Slovakia, and then shipped to another location for final assembly. In the Cayenne’s case, that location would be Leipzig, Germany, but the completed Urus SUVs will roll of the assembly line in Italy.

This deal is a win-win-win for Volkswagen, Lamborghini and Italy. Volkswagen will expand capacity in Slovakia and benefit from the economies of scale, while Lamborghini will get €80 million ($87 million) in government incentives as well as a new SUV that will be able to lay claim to being Italian made. Finally, Italy will benefit from the addition of as many as 500 new jobs at Lamborghini.

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Why it matters

The Lamborghini Urus will be a critical new model as Lamborghini looks to grow sales. Last year, Lamborghini sold 2,530 cars globally, but the Urus alone could add 3,000 units per year. Adding the SUV would help Lamborghini expand into China where demand for supercars is limited, while simultaneously taking on new high-performance SUVs from Maserati, Lotus and Aston Martin.

2017 Lamborghini Urus

2012 Lamborghini Urus High Resolution Exterior Wallpaper quality
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Source: Bloomberg

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