Lamborghini Urus May Get SV And Other Special Edition Versions
Having already confirmed the Urus SUV for 2018 earlier this year, Lamborghini boss Stephan Winkelmann returned to announce that the brand is considering several special-edition versions of the crossover. Though he declined to give additional details as to what these special-edition models might bring to the table, he did say Lambo is considering a hardcore SuperVeloce (SV) version and a variant focused on luxury. However, he stressed that none of these models have been green-lighted for production yet.
"We have more than enough ideas, but it is too early to confirm anything. All options are possible and we will work on evaluating them in the run-up to launch. If our customers want to see something, we’ll do our best to meet their needs," Winkelmann told Autocar.
The CEO went on to reiterate that the 2017 Lamborghini Urus’ design will be very similar to the 2012 Lamborghini Urus concept, while its interior will be more conventional. "The Urus must be capable of being a family’s first car all year round. It must have driveability, comfort, roominess and more," he added.
As a brief reminder, the Urus will go into production in 2018 at the company’s factory in Sant’Agata Bolognese, where Lambo is planning to invest "hundreds of millions of euros" in order to expand its capacity. The Lambo SUV will share underpinnings with the new 2016 Audi Q7 and the upcoming 2016 Bentley Bentayga and retail from around £150,000 (about $234,000).
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Why it matters
Lamborghini has received a lot of heat from brand purists for building an SUV, but the Italians don’t really seem to care. And there are two main reason for that. First, Lambo can always argue that the Urus isn’t its first SUV. As you may recall, Lambo built the 1986-1993 Lamborghini LM002 between 1986 and 1993. Second, and probably more important, the Urus will bring a lot of dough into the company’s coffers.
Now, it seems Lambo wants the Urus to also include a hardcore, SV-like version. That’s not a bad idea as wealthy customers will buy just about anything that has performance written all over it, but hopefully Lambo will choose a different moniker for this model. The "SV" badge has always been with the company’s range-topping machinery, including the Miura, Countach, Diablo, Murcielago, and now the Aventador, and it wouldn’t be a good idea to use it on the Urus as well. Lambo never said it would, but I’m just saying...
Rants aside, there’s a great business case for several special-edition models based on the Urus. Lamborghini customers have always been on the lookout for limited-edition cars and I’m sure the Urus will be a hit with various visual and performance packages. These vehicles could also become appealing to luxury SUV buyers who now drive BMWs and Range Rovers,.
Find out more about the Lamborghini Urus in our speculative review here.