It’s not common place for brands in other industries collaborating with automakers to create a line of products that have been co-branded with their partners. You could even say that Ferrari has made this a lucrative form of business, especially with laptops and mobile phones in the form of their partnership with Acer.

Another Italian supercar maker that has dived into the computer business is Lamborghini. Over the years, the Raging Bull has collaborated with computer company Asus to build a set of laptop models that not only rivals the Ferrari/Acer partnership, but also gives Lambo aficionados another way to support their favorite automotive brand without having to buy their ridiculously expensive supercars.

Recently, the Lamborghini/Asus partnership revealed the latest fruit of their collaboration: the VX7 gaming laptop. Already in its seventh generation, the VX7 was designed using the Murcielago as its inspiration. The laptop features a clamshell lid with the iconic ’Toro’ logo; it’s got leather-lined palm-rests; heck, it even has a taillight-configuration on the back of the computer.

Apart from all the Lamborghini details on the laptop, its specs also give justice to its designation as a gaming laptop. It’s got a 2.0-GHz Intel Core processor with 16GB of RAM. It also has a Blu-Ray combo drive and an enormous storage space of 1.5 terrabytes that can be stored through a dual hard-drive configuration. The VX7 is available with a choice of two colors - Orange or Carbon Fiber - at a price tag befitting of Lamborghini’s status. That’s right, if you have a remote interest in this bad boy, you’re going to have to fork over €1,995, which is about $2,800 based on current exchange rates.

Nobody ever said Lamborghini products came cheap. Even if it’s just a laptop.

.

Source: Tech Connect Magazine

What do you think?
Show Comments

15 comments:

  (378) posted on 10.21.2011

Hahaha. What does a laptop doing at car section site? This one is funny. Though this laptop looks like a car to me. Look at the color, orange? Very adorable!

  (939) posted on 06.16.2011

Well, I guess this is kind of high class compare to those car manufacturer that offers bicycle, shoes and even anti-virus! Heck! I don’t know who started this trend!

  (648) posted on 06.16.2011

haha. It seems that even Lamborghini is extending their merchandising arm for bringing up a lap top in the market. I think this would be perfect with the broadband USB type and named after this brand!

  (467) posted on 05.12.2011

I thought this one was a transformers laptop! but I was wrong! It would be better if there is a Lamborghini logo below the Asus cover (well, we all knew it’ll be more costly if the logo is incorporated so i’m not going to suggest it again). A little bit pricey but am pretty sure that this one will become the most expensive laptop at a price of $2,800.

  (8) posted on 04.18.2011

Whats the point in this? Apart from having a Lamborghini badge, it has nothing to do with Lamborghini. It’s just a Asus laptop, and you could get that spec in a different laptop for much much less. I think I’d prefer to just get a laptop of the same spec and then put a Lamborghini sticker on it if I was that bothered!!

  (600) posted on 04.15.2011

Well, all I can say that this gadget is not really for us ordinary guys. For one, my laptop is still able to meed my needs (and that includes hard core gaming, mind you) so I definitely won’t be needing this.

  (798) posted on 04.14.2011

You guys are all right on this one. Pretty cool looking gadget, but pretty pointless. Might as well ask my friend to make me one of these for a few dollars.

  (859) posted on 04.13.2011

yeah, your probably right. With just a few bucks I could easily get my laptop to work as well as this one. Pretty pointless concept if you ask me.

  (504) posted on 04.12.2011

Well, my HP could run an extra mile compared to this one. I really just can’t think why would car dealers make such move incorporating their car on laptops.

  (619) posted on 04.12.2011

But face it guys, you all would probably be dreaming of getting one of these. I know I would. And I think that this one is actually going to be useful.

  (1211) posted on 04.12.2011

Well, since they were made by those two companies, this would qualify them (at least a bit) to be put in the car section. But I do agree that this is quite lame.

  (467) posted on 04.11.2011

haha. Even on laptop Lamborghini and Ferrari is competing. However, this kind of trend sound so lame for me. I mean, what does this thing doing in the car section?

  (683) posted on 04.11.2011

Well, even if you do get a comparable laptop at a much cheaper price, it still wouldn’t come in a Lamborghini inspired case. But then again, what’s the point?

  (273) posted on 04.11.2011

Well, its not new anymore with the growing trend now on this things. Let’s just face the new marketing strategy if this car company..

  (1211) posted on 04.11.2011

Oh crap, another one of those sports car themed items, I really don’t like these at all. But the specs on the laptop is good, though you can actually get this at a much cheaper price.

Car Finder: