You would think that releasing a calendar wouldn’t become such a high-profile occasion, because really, who really would go out of their way to dress up for a calendar presentation?

Well, if it’s the launch of the world-famous Pirelli Calendar, then the answer is a lot of people.

To celebrate the 37th edition of the famed calendar, a host of celebrities from all walks of life were invited to attend the premier of the calendar at Old Billingsgate, a 19th century building on the banks of the Thames River in London.

To make the occasion all the more extravagant, the organizers of the event used Lamborghinis to chauffer guests to and from the destination. Among the Lambos that were used during the event included a Murcielago LP670-4 SV, a Gallardo LP 560-4 Spyder, and the automaker’s newest toy – the Gallardo LP 550-2 Valentino Balboni.

To pay homage to the 37th edition of the Italian tire maker’s calendar, the Lamborghinis in attendance were outfitted with LED lights under the wheel arches to illuminate the Pirelli insignia stretched across the rubber.

For this year’s Pirelli Calendar, the tire makers chose American photographer Terry Richardson to photograph the models with the theme of ‘Brazil’ and using his uncanny talent and eye for provocative yet classy photos. Among the models that were immortalized on the pages of the 37th edition of the calendar include Australians Catherine McNeil, Abbey Lee Kershaw and Miranda Kerr, Marloes Horst of the Netherlands, the UK’s Lily Cole, Daisy Lowe, and Rosie Huntington-Whiteley, Georgina Stojilijkovic of Serbia, Gracie Carvalho and Ana Beatriz Barros of Brazil and Eniko Mihalik from Hungary.

Source: Pirelli

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