The auto industry has become increasingly competitive in recent years, and it seems that a lot of carmakers are set on launching the "world’s first" anything. With so many niches and technology around, this mission is becoming harder and harder each year, but some companies still find ways to brag about introducing something entirely new. Land Rover is the latest to join the pack with the Range Rover SV Coupe. Launched at the 2018 Geneva Motor Show, it’s essentially a two-door version of the big Range Rover, and it’s described as the "world’s first full-size luxury SUV coupe." Yey marketing!