Land Rover Defender to be replaced in 2013
First launched in 1948, the iconic Land Rover Defender will be replaced in 2013. Initially known as the Land Rover Series I, the iconic SUV adopted the "Defender" name in 1990 as a measure to distinguish the utility Land Rover model from the Discovery and Range Rover.
Since 1983 since its launch on the US market, the Defender received no major updates. After all it didn’t really need as it was a very successful model, but sales dropped significantly lately, so the decision to discontinue the SUV is not a surprise.
More than that new global standards for emissions and pedestrian-friendly front ends will require either an all-new vehicle or a profound engineering of the existing Defender. According to Land Rover managing director Phil Popham, the new Defender will be adopt a more SUV look and will deliver more off-road power: "We’ll be really tuning up the versatility side and practicality side. That for me is the core of the Defender’s identity."