The Land Rover Discovery is already pretty wild as it is with all of the interesting little technological bits like the technology that allowed Bear Grylls to rearrange the seats while in the air, or the Activity Key that allows you to disable the normal key fob and leave it in the vehicle while still having the ability to unlock the doors from afar. That Activity Key is even waterproof up to 98ft, which is part of the reason why this Land Rover is also being fancied as the ultimate surfer's ride. Now, the discovery is getting a new package called the Dynamic Design Pack that brings some new bits inside and out to help it stand out in the crowd just a little more.

On the outside, the Dynamic Design Pack as on 21- or 22-inch Satin Dark Grey alloy wheels. The roof can be had in Black or Corris Grey to help add some contrast to the exterior look. JLR claims that this Dynamic Design Pack add new and “purposeful” front and rear bumpers. After examining the pack in detail, however, there’s nothing more purposeful about either just a slightly different look. In the rear, that silver skid plate now has tiny winglets on it. The front fascia ends up getting new gloss black inserts in the corner vents that help to give it a slightly sportier appearance. A new, Narvik Black grille rounds out the front end, while the same color has been applied to the fender vents and door mirror caps on the sides.

Inside, buyers can opt for one of three different color schemes, each of which had contrast stitching. There's also Windsor Leather on the “upper fascia” as well as the upper part of the door trim panels to go with a pair of floor mats that utilize Nubuck binding. The package is available on HSE and HSE luxury models, with the standard HSE getting 21-inch wheels and the HSE luxury presumably getting the 22-inch wheels. There are no details as far as pricing goes for now, but we’ll surely learn more about that when the Dynamic Design Pack finds its way onto order forms.

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Why it matters

I love the fact that you can get a new set of wheels in 21- or 22-inches as a part of this package, but JLR is really reaching hard when it describes things like the “new” front and rear bumpers as “purposeful.” For a package that will probably run somewhere in the area of $5,000, those front and rear bumpers are changed only by the addition of new inserts that probably cost the company a total of $200, and that’s being nice, as they probably didn’t cost the company that. Calling that “purposeful” is kind of like giving trophies for coming in last place so the losers don’t feel left out. Don’t get it twisted, though, as there’s also the contrasting roof, new grille design and the extra paint on the fender gills and mirror caps. Plus, there’s a fair amount of interior change brought forth by the pack as well. With all of that, a $5,000 or $6,000 price point really isn’t bad. Plus, the Discovery is already pretty cool anyway, so that package really does add an extra layer of icing to the cake.

On a side note, the Discovery can be had with the standard 3.0-liter, V-6, Turbodiesel that delivers a cool 254 horsepower and pavement-crumbling 443 pound-feet of torque. If you’re not too fond of the green nozzle, there’s also a supercharged, 3.0-liter, V-6 that delivers an impressive 340 horsepower and 332 pound-feet of torque. It competes with models like the Volvo XC90 and the Audi Q7. The XC90 offers comparable features and can be had with one of five different engines that range of engines that include two diesel powerplants and three gasoline units – one of which is a hybrid. Diesel output ranges anywhere from 190 horsepower and 296 pound-feet in the D4 up to 225 ponies and 346 pound-feet of twist with the D5 diesel. Output from the gasoline engines ranges from 254 ponies and 258 pound-feet with the T5 Turbo up to 400 ponies and 472 pound-feet with the T8 hybrid. The XC90, however, has one major drawback as it doesn’t come equipped with suspension that is optimal for off-road usage like the Discovery. Thinking about the Q7, means you have the option of two gasoline drinkers or two green nozzle suckers. Power output ranges from 218 ponies and 368 pound-feet up to 333 horsepower and 324 pound-feet.