Land Rover will unveil at the Detroit Auto Show the LRX Concept, a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values.

The LRX is described as a cross-coupé, and dramatically extends the scope of what Land Rover stands for. Though smaller than Freelander 2 / LR2, the LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.