Land Rover LRX Concept will make its European debut in March at the Geneva Motor Show. Next to it, Land Rover will also present the Defender SVX special edition, launched to mark Land Rover's 60th anniversary this year.

"The LRX diesel hybrid signals our ability to deliver Land Rover's core values in a more compact and fuel efficient package. For now, LRX remains a concept, designed to gauge public reaction, but the enthusiasm generated since we first unveiled it in January makes me even more certain that this would be a hugely exciting direction for us to take," says Phil Popham, Land Rover's managing director.

LRX is conceived as a highly fuel-efficient 2.0-litre turbodiesel hybrid. In combination with other Land Rover technologies, this powertrain could reduce fuel consumption by as much as 30% compared with other 4x4s of comparable size. It incorporates an Electric Rear Axle Drive (ERAD) which would allow the LRX to use electric drive alone at lower speeds while retaining full (even improved) 4x4 ability in tough conditions.

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