Ever wish you could drive all the variations of Land Rovers that span the decades? Well Land Rover is now offering the opportunity at its new Heritage Driving Experience located amid its Fen Ed, UK customer test facility.

Land Rover is offering a myriad of vehicles to drive, including an original 1948 Series I. Also offered are a Series II and III – followed by a drive in a modern Land Rover Defender. The Heritage Driving Experience is broken up into categories, with the Series I, II, and III verses the Defender being the first and least expensive option. At £85, or roughly $130 at current exchange rates, a Land Rover instructor will guide you over on- and off-road driving courses designed to showcase each vehicle’s capabilities. Each driving experience are one-day events.

For £90 ($138), Land Rover offers the Historic Drives tour that include the original Series I, along with the original Range Rover and the unusual 101 Forward Control, a vehicle designed to transport the British Army.

Speaking of Range Rovers, the Heritage Driving Experience also offers the Range RoverThen & Now option for £125 ($192). This choice puts you behind the wheel of the original Range Rover and its 2015 model year counterpart. What’s more, this option includes high-speed track time in the 2015 Range Rover, on top of the off-road driving course.

Can’t choose just one? Land Rover offers the “Collection” experience for £250 ($384) that includes all the Land Rover and Range Rover models, plus some extra military vehicles, and expedition-prepped models that range from the Defender up to the newest Range Rover.

Continue reading for more information

Why It Matters

The Land Rover brand is draped in historical significance and heritage, with plenty of avid followers obsessed with its role in post-war times. Now these folks have the chance to drive these vehicles back-to-back in a controlled environment and under the guidance of a Land Rover instructor. It doesn’t get much better than that.

2015 Land Rover Defender Heritage Edition

2015 Land Rover Defender Heritage Edition High Resolution Exterior
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Mark McNabb
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Press Release


  • Heritage and modern Land Rovers and off-road facility added to the Land Rover portfolio of driving experiences
  • New UK facilities, exhibits and specially-prepared heritage vehicles
  • A variety of customer packages available; drive by decade or by model
  • Packages priced from £40 to £2000
  • Bookings now available at www.heritagedriving.co.uk

Fen End, UK – 4 June 2015. The new Land Rover Heritage Driving Experience is now fully open at the company’s customer test facility in Fen End, West Midlands.

For the first time, customers can experience Land Rover’s rich heritage through driving vehicles from the Series I that started the legend in 1948, to famous military vehicles such as the 101 Forward Control transporter and the iconic classic Range Rover on and off-road at a new customer facility in the heart of the UK.

A variety of packages will be available allowing visitors to focus on a particular decade or era, or to journey through Land Rover’s heritage, right up to the present day line-up. Professional instructors will be on hand to provide direction, interesting facts and anecdotes to ensure visitors get the most pleasure and excitement from their time on the circuit or on the new off-road track. Customers will also have the opportunity to view stunning vehicle exhibits in detail and browse a fully stocked merchandise outlet.

Land Rover packages start at £40 for passenger rides with an expert Land Rover Experience instructor. Example Land Rover Heritage Experience packages include:

The Series I, II and III Vs Modern Defender (£85)
Drive a Series I, II or III, followed by today’s vehicle they became – the Defender. See how Land Rover’s adventurous DNA has passed from generation to generation, and how these classic machines took on the world’s toughest terrains.

Land Rover Historic Drives (£90)
The opportunity to drive the vehicles that started the legend, both on and off-road, choose from an original Series Land Rover, a classic Range Rover or a more unusual creation – the 101 Forward Control – a transporter designed for the British Army.

Range Rover Then & Now (£125)
Compare the classic Range Rover with its 2015 off-spring, both on and off-road. Time behind the wheel includes a track induction for a higher speed experience, and time off-road putting both cars through their all-terrain paces.

Land Rover – The Collection (£250)
The full Land Rover Experience incorporates all the key models in the brand’s history from the 1940s right up to the 2010s, including the Series Land Rovers, special military vehicles, collectible expedition-prepared vehicles and the modern line-up from Defender to Range Rover.

Complementing the newly introduced Land Rover experiences, a range of Jaguar experiences are also available:

Jaguar Experience (from £95)
Passenger rides and driving alongside a seasoned professional, visitors can choose from individual models such as an XK150 or Mark II saloon, or selected pairings such as the Series 1 and Series 3 E-type, or even an E-type with its modern counterpart, the F-TYPE.

Le Mans Experience (£750)
Re-live the experiences of legends such as Mike Hawthorn and Duncan Hamilton with drives in the iconic C and D-types that dominated the world famous 24-hour endurance race in the 1950s. This package also features drives in an XKSS and F-TYPE R Coupé, and includes lunch.

Grace and Pace Experience (£2,000)
A full day of driving Jaguar Heritage legends, from post-war racers to sports saloons, coupés, roadsters and much more, including the new XFR and F-TYPE R Coupé models. The Grace and Pace day also features opportunities to drive creations from the company’s Special Operations division, and includes chauffeur-driven transfers to lunch.

Further packages are available as well as a number of gift voucher and special promotional packages as new models are added to the experience. Visit www.heritagedriving.co.uk for more details.

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