Land Rover estimates that 70 percent of vehicles it has built built since the marque’s introduction in 1948 are still in existence — maybe not operational, but they do exist in varying states, between sitting in a showroom with delivery miles and sitting in a field with weeds growing through the engine bay. There’s a pretty good business opportunity to be found somewhere between the two.

Following the path set by the Jaguar Heritage division, Jaguar Land Rover has established the Land Rover Heritage division, which will supply genuine parts built using original tooling methods for Land Rovers that have been out of productions for over 10 years. These include body, trim and service parts for the Range Rover Classic (the first Range Rover) and salvage and service parts for the P38 Range Rover and Discovery 1 and 2. Selected new parts will also be available for Series I, II and III Land Rovers, with more gradually becoming available soon after.

The new division launches at the 2015 Techno Classica show in Essen Germany, where this lovely blue, basically new Classic Range Rover will provide a showcase for Land Rover Heritage parts and services.

Continue reading to learn more about Land Rover’s new Heritage division.

Why it matters

Among the more exciting projects the Jaguar Heritage division has undertaken are its recreation models. Jaguar planned to build 18 Lightweight E-Types for 1963, but only 12 were completed. The six remaining chassis collected dust until last year, when Jaguar Heritage used them to build six basically brand new Lightweight E-Types, using original design documents, materials and build techniques from the 1960s. Rumor has it the division’s next project will be building the final nine XK SSs that were consumed in a factory fire in 1957.

While no similar projects have been announced on the Land Rover side of things, we wouldn’t bet against the idea of something similar being planned for Series I, II and III Land Rovers and Classic Range Rovers. If it happens, production numbers will likely be very small and costs very high, but who wouldn’t want a brand-new Series III 4-door?

Press Release

Jaguar Land Rover will launch its new Land Rover Heritage division at the Techno Classica show in Essen, Germany between 15-19 April, 2015.

Land Rover Plans New Heritage Division
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Complementing the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover vehicle parts for a variety of heritage models that have been out of production for longer than a decade.

Body, trim and extended servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage supplies salvage and extended service parts to ensure customers’ cherished cars are maintained to the highest possible standard. For Series l, ll and lll, selected Land Rover Heritage Parts are available and the brand will gradually reintroduce more original part numbers - all made using original tooling methods and all items supported under warranty*.

Land Rover Heritage forms part of Jaguar Land Rover’s Special Operations division and has been created to support the brand’s passion in nurturing and preserving its rich heritage of vehicles and supporting its loyal customer base across Land Rover’s global sales network.

With production of current Defender now in its final phase, Land Rover has committed to supply replacement parts for 15 years for this automotive icon. Thereafter, owners of the current Defender will be able to maintain their treasured car by ordering genuine Land Rover Heritage Parts through Land Rover’s global network of retailers.

John Edwards, Managing Director of Jaguar Land Rover Special Operations, said: "We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage."

The centrepiece for Land Rover at Techno Classica will be an iconic first-generation Range Rover Classic, featuring a selected range of Land Rover Heritage Parts created using original Land Rover tooling.

Land Rover Plans New Heritage Division High Resolution
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The steady rollout of the Land Rover Heritage business will also expand to include Land Rover Heritage Drives - launching this summer. This will give participants the unique opportunity to drive models from Land Rover’s heritage collection at a special 200-acre testing facility in Warwickshire.

*Warranty terms may vary. Please consult the nearest Land Rover retailer in your market for specific Terms & Conditions.

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