Land Rover Plans New Heritage Division
Land Rover estimates that 70 percent of vehicles it has built built since the marque’s introduction in 1948 are still in existence — maybe not operational, but they do exist in varying states, between sitting in a showroom with delivery miles and sitting in a field with weeds growing through the engine bay. There’s a pretty good business opportunity to be found somewhere between the two.
Following the path set by the Jaguar Heritage division, Jaguar Land Rover has established the Land Rover Heritage division, which will supply genuine parts built using original tooling methods for Land Rovers that have been out of productions for over 10 years. These include body, trim and service parts for the Range Rover Classic (the first Range Rover) and salvage and service parts for the P38 Range Rover and Discovery 1 and 2. Selected new parts will also be available for Series I, II and III Land Rovers, with more gradually becoming available soon after.
The new division launches at the 2015 Techno Classica show in Essen Germany, where this lovely blue, basically new Classic Range Rover will provide a showcase for Land Rover Heritage parts and services.
Continue reading to learn more about Land Rover’s new Heritage division.
Why it matters
Among the more exciting projects the Jaguar Heritage division has undertaken are its recreation models. Jaguar planned to build 18 Lightweight E-Types for 1963, but only 12 were completed. The six remaining chassis collected dust until last year, when Jaguar Heritage used them to build six basically brand new Lightweight E-Types, using original design documents, materials and build techniques from the 1960s. Rumor has it the division’s next project will be building the final nine XK SSs that were consumed in a factory fire in 1957.
While no similar projects have been announced on the Land Rover side of things, we wouldn’t bet against the idea of something similar being planned for Series I, II and III Land Rovers and Classic Range Rovers. If it happens, production numbers will likely be very small and costs very high, but who wouldn’t want a brand-new Series III 4-door?