It wasn’t too long ago when Land Rover was in such financial trouble that the Indian carmaker Tata had to intervene just to keep the brand from fading into obscurity.

Now, it’s safe to say that the luxury SUV brand has finally turned the corner after – or, at the very least, is well on its way back to respectabilty – they announced that they have sold a record 11,000 units in the UK in the month of March alone.

The figures compared to last year aren’t staggering – they sold 60 units more compared to the same time last year - but given the prior state the company was mired in, any improvement is good improvement.

The record sales figures for March also concluded a highly successful first quarter for Land Rover, which saw its sales post a 58% improvement in its year-on-year figures in January.

Continued after the jump.

According to Land Rover’s managing director, John Edwards, the spike in sales numbers could be attributed to the improving economy in the UK, which saw a lot of people revert to being a little more loose on the pockets compared to the rampant penny-pinching at the height of the financial crisis.

Ultimately, Land Rover is still looking for marked improvements on their sales figures as the year continues, but needless to say, the brand couldn’t be more thrilled to finally get the year of on the right foot.

Source: Autocar UK

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8 comments:

  (1211) posted on 03.7.2011

it doesn’t matter at all where it was manufactured as long as there is a “Quality Control” . I prefer quality rather than quantity. And I would love to see high quality carbon fiber used in the Rover.

  (409) posted on 02.16.2011

But it would still be refreshing in a sea of clone "boxes" to still have access to something that will outlast anything else on the road by decades as a lot of the older Land Rovers do. We’ll be waiting...

  (498) posted on 02.16.2011

Good news for those of us who wish to see Jaguar remain as a viable alternative to the other manufacturers. I welcome the notion of the one remaining "British" manufacturer expanding their offerings.

  (406) posted on 05.4.2010

They need to produce more units. Well ,I’ m confident they made a lot of improvements with this one.

  (341) posted on 04.7.2010

60 units more is not a big number but considering the price for one of those luxury rides, they still made good money with it.

  (461) posted on 04.7.2010

Well Done. I have been thinking about buying one myself. No, its not because I have plenty of cash. It is because I am getting ever more worried about wrecking my existing car and thus myself on our third world quality roads. My present car has wheels and tyres for nice smooth German roads. When they hit one of our myriad pot holes it is like hitting a curb.

  (417) posted on 04.7.2010

I agree! Maybe they add something to the Rovers that was a large scale of sales 11,000 for just 30 days?

  (329) posted on 04.7.2010

This is a good news from land rover. Good thing that they made it on the market. Im pretty sure that Land Rover did something new with their suv’s that’s why they reach to sell 11,000 units within a month.

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