Land Rover promises to “change everything” with the Velar…

Land Rover just dropped an above-and-behind teaser image of its new Velar SUV, saying it will fill the gap between the smaller Range Rover Evoque and larger Range Rover Sport. The Velar supposedly uses the same platform as the Jaguar F-Pace, and is expected to take on rivals like the BMW X4, Mercedes-Benz GLC-Class Coupe, and Porsche Macan, with four-cylinder, six-cylinder, and possibly even hybrid powerplants offered under the hood.

Land Rover has yet to divulge many details, but did say the Velar will offer “elegant simplicity, a visually reductive approach and all-new consumer technologies,” so we’re guessing a coupe-like, streamlined, and somewhat minimalist exterior, a good dose of interior opulence, and a suite of semi-autonomous driving tech.

Studying the provided press pic, we can also see a large moonroof and a decently sized touchscreen in the dash. Land Rover added that it used “sustainable materials” in the vehicle’s construction.

“We call the Velar the avant-garde Range Rover,” says Gerry McGovern, Land Rover’s Chief Design Officer, in the attached press release. “It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”

While likely not much more than PR bluster, we’re excited to see if the Velar can truly bring something new and exciting to the segment. The name, after all, harkens back to the first Range Rover prototype from 1969, so maybe there’s something up Land Rover’s sleeve.

Thankfully, we won’t have to wait long to find out the truth. The Range Rover Velar is slated to see a full reveal on March 1st, with an in-the-metal debut in the U.S. at this year’s New York International Auto Show in April.

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All images courtesy of Land Rover.

In 1970 Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on March 1, 2017.

Elegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar.

Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”

Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.

The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.

When development engineers needed to hide the true identity of the 26 pre-production Range Rover vehicles, they chose the name Velar, derived from the Latin ‘velare’ meaning to veil or cover.

Full details of the Range Rover Velar will be announced on March 1, 2017.

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