Speaking of anniversaries, Land Rover is set to celebrate its 40th birthday next year and in line with the occasion, the company is planning on unveiling its new flagship luxury SUV, the Range Rover LRX.

The tentative date set for the SUV’s official release is June 17 - the day Land Rover turns 40 – with plans for the car’s production to begin on June 17.

While the car’s concept has already been revealed, it seems that rumors abound that the production car will retain very little from what we saw with the aforementioned concept vehicle, although the notable exception would be the optional hybrid drivetrain that both the conception (has) and what the production version will eventually have.

It’s never an easy task for a company that has lost so much money as Land Rover has on a luxury SUV, especially given its market, which has dried up faster than a desert lake on a hot Sunday afternoon.
Nevertheless, Land Rover is hedging their bets on their flagship luxury SUV – a car that has been a perennial hot seller for the company.

Now we’re not exactly sure how elaborate Land Rover’s 40th anniversary celebration is going to be, but judging from the way a lot of manufacturers celebrated their milestone years in 2009, we’re going to expect nothing less than spectacular from Land Rover.

Judging from this announcement, we dare say that they’re off to a good start.

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Source: Autocar UK

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