Peugeot->ke68’s new SR1 hybrid roadster concept is scheduled to be unveiled at the Geneva Motor Show, which is still in March, but as far as the French carmaker is concerned, a little pre-emptive teasing of the SR1 wouldn’t hurt anyone.

A few weeks after releasing the first batch of photos of the SR1 hybrid, Peugeot has followed that up with a promo video of the car, complete with laser lights, techno music, and a touch of digital effects here and there.

The SR1’s noticeably sleeker design – a stark change from what Peugeot is known for – is a testament to the brand’s attempt in streamlining a new and edgier direction for the company, which, as far as we’re concerned, is a welcome change for a car brand that hasn’t exactly wowed us with their car’s aesthetic designs.

As far as we’re concerned, the sexy SR1 hybrid roadster concept is definitely a step in the right direction.

.