It was caught on the streets of Munich, in camouflage that still clearly reveals the shape and features of the upcoming model. Codenamed the “RR4,” this is the upcoming Bentley competitor from Rolls-Royce, the latest salvo by BMW in the luxury market.

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The expected price, when introduced, will be about $250,000 to $280,000, which positions it below the $345,000 Rolls-Royce Phantom.

Rumor has it that the new RR4 will be based on the next generation BMW 7 Series platform and feature a twin-turbo V8 derived from the one planned for the future BMW X6.

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In profile, the RR4 seems less brick-like that the Phantom, and bears a resemblance to the softer lines of the Bentley Continental Flying Spur against which it will be direct competition.

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