Lewis Hamilton Joins The Teasing Game Ahead Of The AMG Project One's Debut: Video

TopSpeed

By Kirby Garlitos

Published Sep 1, 2017

Hypercar will be in the spotlight at the Frankfurt Motor Show

I think I speak for a lot of people when I say that the 2017 Frankfurt Motor Show can’t come soon enough. I know there’s going to be a lot of must-see attractions at the event, but one car that I’m looking forward to the most is the Mercedes-AMG Project One hypercar. It certainly isn’t helping my anxiety then that Mercedes-AMG has released a series of teasers for the F1-powered hypercar with no less than three-time F1 world champion Lewis Hamilton in it.

Ok, so we don’t actually see the car in this particular 30-second teaser, but we do see Hamilton walking inside a garage with some of the most recognizable AMG cars in the performance division’s 50-year history. Chief among them is the iconic 1988 Mercedes-Benz 300CE 6.0 AMG, regarded by many as one of the finest AMG cars in history and a worthy one to bear the nickname “The Hammer.” Hamilton spends a few seconds talking about this specific car in the teaser before walking away into a secret door of some kind. Obligatory password and eye-scan later and a door opens to a mysterious room that’s emitting electric lime lighting, not coincidentally the same shade used by the Mercedes SLS AMG Electric Drive. The teaser then cuts to black with AMG’s promise of the “future of driving performance.” There are three more teasers of this kind that you can all check out below as Hamilton also talks about the 1969 300SEL 6.8 AMG (the Red Pig), the 2018 Mercedes-AMG GT-R (the Beast of the Green Hell), and the 2013 Mercedes SLS AMG Electric Drive, the world's first-ever fully electric supercar.

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If you’re not excited after watching these teasers, I don’t know what to tell you

I’ve seen my fair share of teasers to know not to get excited about what they’re teasing, but I can’t help it with this tease for the AMG Project One. We’ve all waited a long time for the hypercar to show its face, and now that we’re literally weeks away from actually seeing it, my excitement is going through the roof.

Before I faint though, I want to share all of the teasers that Mercedes-AMG released for the Project One featuring Lewis Hamilton.

1969 AMG 300 SEL 6.8

Affectionately known as the “Red Pig” for supposedly being way too heavy to be a race car, the 1969 AMG 300 SEL 6.8 removed any doubts about its racing credentials when it storms to victory at the 24 Hours of Spa back in 1969. It’s no wonder that it holds a special place in the annals of AMG lore as one of the first AMG-developed performance cars to stamp its mark in the history of motor racing.

2013 Mercedes SLS AMG Electric Drive

At a time when an EV technology hadn’t exploded into the mainstream consciousness of the auto industry, the 2013 SLS AMG Electric Drive was proof that Mercedes-AMG was at the forefront of electric supercar revolution. With 751 horsepower from four electric motors, one on each wheel, the SLS AMG Electric Drive still ranks as one of the fastest and most powerful Mercedes-AMG cars in history. It’s fitting then that when AMG chief Tobias Moers talked about the Project One, the SLS AMG Electric Drive was the car that was mentioned in the same breathe.

2018 Mercedes-AMG GT R

Much has been made about AMG’s rapid ascent as Mercedes’ stand-alone performance brand, but it really wasn’t until the arrival of the AMG GT R that we fully understood AMG’s intentions for the supercar industry. It didn’t go on its own because it wanted to have an identity separate of Mercedes, it did so because it wanted to dominate the supercar scene. The AMG GT R was the first salvo, and there will be plenty more to come.

If you’re not excited after watching these teasers, I don’t know what to tell you

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