Lexus’ product offensive appears to have no sign of easing up any time soon. As if the reported arrival of the SC sports car isn’t exciting enough, we’re now being told that the Japanese automaker is planning to bring “at least one, if not two new models" to the 2015 North American International Auto Show in January 2015.

Lexus Group Vice President Jeff Bracken told WardsAuto of the company’s plans, even if he didn’t specifically say which models are going to Detroit. It’s extremely unlikely that the Lexus SC would make an appearance, but a far more plausible scenario would be the debuts of the next generation RX and the new GS F.

Details on the next generation RX are limited at this point but past reports have suggested that the crossover could evolve into a seven-seater in order to accommodate the growing demand for three-row crossovers in the US market. The arrival of the well-received NX also gives Lexus the chance to tinker with the RX in order to differentiate the two models.

As far as the GS F is concerned, we actually saw a prototype of the car doing some test runs back in September 2014. It’s clear that Lexus is preparing the car to become the four-door equivalent of the RC F and serve as a competitor to the BMW M5 and the Jaguar XF-R. The prototype definitely had the proportions of a beefed-up GS and the inclusion of the quad exhaust pipes are clear indications that the model has high-performance written all over it. Lexus has said that the new GS F will arrive as a 2016 model so the timing is perfect for the car to make its debut at Detroit in January before going on sale later in the year.

Click past the jump to read more about Lexus’ future two models.

Why it matters

It’s been a busy 2014 for Lexus and now it looks like 2015 won’t be any different for the Japanese automaker. It’s participation at the 2015 Detroit Auto Show is only the beginning of what could become the company’s busiest year ever.

Lexus has already set lofty sales targets for 2015 and is relying heavily on the RC and the NX to help in its ascent atop the sales charts. The two-door sports car is already out in the US market and sales of the new crossover is set to begin on December 1, 2014. The company has high expectations for both models, specifically the NX, which Lexus is targeting to reach 40,000 sales next year.

Add that to the arrival of new models like the GS F, and possibly the RX, and you can see why Toyota’s premium brand is adopting an "all hands on deck approach" in the coming year.

Lexus wants a chance to show that it can compete with the big boys. 2015 is going to show whether or not it can.

Lexus GS F

2016 Lexus GS F Exclusive Renderings
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The arrival of the Lexus GS F in the four-door performance sedan market officially pushes Lexus into the world of its European rivals. To say that it won’t result in a donnybrook for the ages would be a massive understatement. This is what Lexus wanted. Once the GS F is out, it’s going to get precisely that.

How successful the GS F is when lined up against the BMW M5 or the Jaguar XF-R is a question Lexus will have to answer depending on what kind of car the GS F will be when it’s released in the market.

The early word is promising, to say the least. Though unconfirmed, the GS F will reportedly get the same 5.0-liter V-8 engine currently powering the two-door RC F. That should be good enough for the four-door performance sedan to reach output numbers in the neighborhood of 500 horsepower, putting it right in the vicinity of the M5 and the XF-R.

Lexus wanted to become a serious threat to its European rivals. Now that it has the car to do it, we’re all waiting what the company does with the opportunity.

In the words of Michael Buffer, “let’s get ready to rumble!!!”

Source: WardsAuto

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