Photoshop is a beautiful thing if done in a meticulous way. It can enhance images the likes of which has never been done before it existed.

And just like every other business in the world today, the auto industry has made pretty good use of Photoshop in ’improving’ the look of their cars. Just about every car ad you see being released these days has been touched up, airbrushed, lassoed, and layered to make them more eye-catching to the public.

However, there are instances where even the power of Photoshop falls prey to human error. Graphic artists, in the hopes of making a grandiose edit, forget the simple things.

Perfect example: this Lexus marketing photo of the new IS. Looks touched up with the seemingly perfect burnouts, right? Look closer, though, and tell us if you see anything lacking.

Unless the Lexus IS comes with a revolutionary new driver-less, auto-burnout feature, we’re having a difficult time figuring out exactly who’s manning the wheel of those cars.

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Source: Lexus

What do you think?
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7 comments:

  (612) posted on 04.20.2010

I agree, it looks like the are making a fool out of their consumers.

  (939) posted on 04.15.2010

I agree, it seems to me that they forgot even a small detail but in marketing it was a big favor to ignore them.

  (798) posted on 04.14.2010

How are you going to make your consumers believe with your advertisements?

  (708) posted on 04.14.2010

The driver is missing! darn it! What the hell’s wrong with toyota - lexus?

  (428) posted on 04.13.2010

HAHAHA same here, they should made it more realistic if they are going to use it on marketing.

  (765) posted on 04.13.2010

I was amazed on my first glance on the picture but, what the heck! How can a car create so much smoke when there is no driver on the seats?

  (24) posted on 04.13.2010

Maybe Lexus is confrunted with some problem as it’s foster parent ’Toyota’.

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