Lexus forgets an important element of this IS marketing photo
Photoshop is a beautiful thing if done in a meticulous way. It can enhance images the likes of which has never been done before it existed.
And just like every other business in the world today, the auto industry has made pretty good use of Photoshop in ’improving’ the look of their cars. Just about every car ad you see being released these days has been touched up, airbrushed, lassoed, and layered to make them more eye-catching to the public.
However, there are instances where even the power of Photoshop falls prey to human error. Graphic artists, in the hopes of making a grandiose edit, forget the simple things.
Perfect example: this Lexus marketing photo of the new IS. Looks touched up with the seemingly perfect burnouts, right? Look closer, though, and tell us if you see anything lacking.
Unless the Lexus IS comes with a revolutionary new driver-less, auto-burnout feature, we’re having a difficult time figuring out exactly who’s manning the wheel of those cars.