Lexus hits it big; Prince Albert II of Monaco will be riding in a Lexus LS600h
BMW may have been joking when they came out with their M3 Royal Edition, but this next car, sadly, is no joke at all. Among the many cars used during the royal ceremony taking place between Buckingham Palace and Westminster Abbey, Prince Albert II of Monaco and his future wife, Miss Charlene Wittstock, will be riding along in a Lexus LS600h. This event will probably top any and all of Lexus’ marketing efforts for the hybrid sedan, so top execs over there are probably giggling like school girls with excitement.
This specially prepared LS600h will feature integrated flashing lights, a royal insignia, and an "MC 01" license plate. Under the hood there will be the standard 5.0-liter V8 petrol engine combined with an electric motor for a total output of 439 HP.
"His Serene Highness takes a keen interest in encouraging innovative solutions for environmental protection and sustainable development around the world, founding the Prince Albert II of Monaco Foundation in 2006. His Foundation supports more than 150 projects monitoring environmental evolution and protecting species endangered by climate change. It also provides assistance in water management in developing regions. With its pioneering state-of-the-art full hybrid technology delivering class-leading CO2 efficiency and environmental performances, Lexus is pleased to contribute to the objectives defined by His Serene Highness and to help the Principality of Monaco to become an international reference in terms of sustainable mobility."
Now all Lexus has to do is sit back and watch sales numbers peak.