Even if critics say the IS-F does not distinguish itself enough from the current IS, especially with the interior, Lexus says that the first attempt of a performance car will establish a special design identity with the future "F" models.

"We have to establish our own identity as a Lexus premium brand," Hirai says at an event here during the Tokyo auto show. "Maybe we will put some flavor or dynamics, or more emotion, toward (F models) than the basic Lexus design."

The new "F" model is Lexus’ first shot at challenging the dominance of competitors such as BMW AG’s M and Daimler AG’s AMG performance marques.

Lexus IS-F to inspire future F models
- image 211401

For one thing, Lexus can be more aggressive in designing its F cars than the German brands, Hirai says. "They appreciate consistency, or continuity, very much. We like to make (our vehicles) a different way."

Source: WardsAuto

What do you think?


steves  (103) posted on 11.8.2007

Good move for Lexus

steves  (60) posted on 11.8.2007

Awesome looks, lexus is doing it’s job

badestofthebad  (608) posted on 11.7.2007

nice lexus is steppin it up

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