Lexus->ke47 is putting its money – and time – where its mouth is by releasing what it says is the world’s most advanced driving simulator.

The simulator, which is located at the Toyota research facility in Higashifuji, Japan, looks more like a space pod than anything else. A dome that rises 150 ft high and is 20 ft wide, the simulator performs state-of-the-art testing involving a real Lexus LS 460 that’s surrounded by an 360-degree interactive simulation of real world driving.

Not only does the simulator allow the company to study a number of real-world driving scenarios, it also helps Lexus come to a better understanding as to how driver’s react during these scenarios, especially those that lead to car crashes. The simulator works in all directions and can simulate speeds of over 180 mph, as well as simulate a number of driving conditions, providing Lexus with a wealth of information it needs to provide with cars that are more resistant to traffic accidents.

We don't think it's a coincidence that both Lexus and Mercedes have come out with brand new driving simulators about one week from each other. We'll have to wait to see what new technology these automakers come out with after a few test spins in their simulators to decide which brand spent their money wisely!

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