Because of course it does

Ah, the good life. Luxury cars, caviar, champagne, and of course, yachts. Sounds about right. Now, Lexus is expanding its offerings to include two of the four things I just mentioned, and neither fit on a cracker or in a glass.

Continue reading for the full story.

The Full Story

Lexus Now Has a Flagship Yacht
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As brands look for new and exciting ways to stand out from the pack, over-the-top is one proven strategy, especially with regard to the high-end luxury segment. As such, Lexus’ new yacht actually makes a lot of sense.

After all, if Lexus wants to be associated with the créme de la créme in the minds of well-heeled buyers, offering its own branded yacht is a natural step.

Up next - maybe a Lexus private jet?

Dubbed the LY 650 (a good fit for Lexus’ letters-and-numbers naming scheme), the new Luxury Yacht is over 65 feet in length. This will be the first production prototype for Lexus’ line of pleasure craft, and follows on the heels of the Lexus Sport Yacht Concept that dropped in 2017. However, this time around, the yacht is longer, surpassing the 42-foot concept by an impressive 23 feet.

The LY 650 is the fourth L-labeled flagship in the brand’s lineup, which also happens to include the LX SUV, the LS sedan, and the LC coupe.

Lexus Now Has a Flagship Yacht
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Powered by engines sourced from Volvo, the cabin offers 3 bathrooms and sleeps up to six guests.

Lexus also claims that the LY 650 offers the company’s latest design language, but to be honest, we’re having a little trouble imagining the aesthetic brought over to the world of four wheels.

To help produce the LY 650, Lexus partnered with Marquis-Larson, a U.S.-based boat manufacturer. The LY 650 is Expected to roll off the production line (er, “sail” off the production line?) towards the second half of next year, with a global debut planned for later in 2019. No word on pricing, but if we were to guess, $2 million would probably fit the bill.

Lexus LY 650 Specifications

Overall Length 65’ 5” (19.96 m)
Beam (width) 18’ 8” (5.72 m)
Engines Volvo Penta IPS1200/Volvo Penta D13-IPS1350
Fuel Capacity 3,785 liters (1,000 gallons)
Water Capacity 852 liters (225 gallons)
Hold Tank Capacity 643 liters (170 gallons)

Further Reading

2018 Lexus LS 500 High Resolution Exterior
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Read our full review on the 2018 Lexus LS.

2018 Lexus LC 500 High Resolution Exterior
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Read our full review on the 2018 Lexus LC.

Eject-O Seat-O: 2019 Lexus LX Drops Third Row and $5,000 Off the Sticker Exterior
- image 748233

Read our full review on the 2018 Lexus LX.

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Read more Lexus news.

LEXUS EXPANDS ITS FRONTIERS WITH FLAGSHIP YACHT

Lexus has dramatically advanced its expansion into a luxury lifestyle brand by unveiling a production prototype of its first yacht.

Known as the Lexus LY 650, the new luxury yacht will become the fourth L-branded Lexus flagship alongside the LS sedan, LC coupe and LX SUV.

The first completed vessel is expected in the second half of 2019 and will make its global debut late in the year.

While Lexus is renowned for crafting amazing automobiles, the LY 650 is the first production maritime expression of the brand’s contemporary L-finesse design language.

It enhances the reputation of Lexus as a top-tier brand dedicated to offering a full range of expertly crafted halo models - and not just inside the automotive sphere.

Lexus has previously celebrated its "Experience Amazing" commitment by partnering with some of the world’s finest purveyors of non-automotive luxury lifestyle ventures, offering culinary, film, design and other select opportunities to interact with the brand.

These associations have been driven by Lexus International president Yoshihiro Sawa’s vision of Lexus as a brand that "explores new ways to deliver innovative and amazing experiences for our guests".

The stunning Lexus LY 650 yacht picks up where the widely acclaimed 2017 Lexus Sport Yacht Concept left off, extending the brand’s exploration of new frontiers.

The decision to produce the yacht was fuelled by Lexus executive vice president Shigeki Tomoyama’s desire to "present a dream-like vision of the luxury lifestyle; one where the Lexus Yacht expands the potential of Lexus mobility to the ocean".

The Lexus LY 650 has a distinguished style found in its strong, pronounced bow, curved deck accents and accentuated aft hips. Viewed from the profile, the elegant rise and fall of the yacht’s distinctly Lexus roofline flows into rising, broad hips of the rear section.

It retains several of the most attractive features from the 42-foot concept, but is longer overall at 65-feet with a beam of 19-feet. It will be built, sold and serviced by renowned US-based boat manufacturers Marquis-Larson.

Complementing the renowned Lexus heritage of takumi craftspeople who are supremely skilled in their roles, Marquis-Larson’s artisanal skills and technology are demonstrated by its masterful boat builders, many of whom have been with the company for 30 years.

PRELIMINARY SPECIFICATIONS

Overall length 65’ 5" (19.96m)
Beam (width) 18’ 8" (5.72m)
Engines Volvo Penta IPS1200/Volvo Penta D13-IPS1350
Fuel Capacity 3,785 litres
Water Capacity 852 litres
Hold Tank Capacity 643 litres
Staterooms 3
Heads 3
Sleeps 6

...ends/

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