Some say that mudslinging is as American as Mississippi mud, and in certain countries — the U.S. included — the legal system more than welcomes negative publicity. Normally, this type of dark PR is good for business, but there are times when the original intent backfires and this is pretty much what seems to happen in one of Lexus’ latest YouTube videos, where an RC350 is pitted against one of its arch enemies, the BMW 435i.
In short, a Lexus spokeswoman is trying to emphasize all the advantages that the newest Lexus coupe has against the top of the range version of the BMW 4 Series. She mentions differences like the six more horsepower developed by the naturally aspirated, 3.5-liter V-6 from the Lexus RC350, its "sports car" center console, the fresher exterior design of the model, and certain bits and pieces that come in standard on the Lexus and are optional extras on the BMW. In theory, this type of marketing would make the RC350 sound like the best-buying option in its segment, but if you take a look at the amount of negative comments that the footage received it becomes apparent that the result is a bit far from showing that.
Since both the RC350 and the 435i are shown using a rather complementing light, the comparison doesn’t actually seem to show a clear winner in the end, and some may even say that the BMW 4 Series probably earned more fans because of it. Not to mention that some of the "winning" features on the RC Coupe, such as the touchpad interface or its "innovative" exterior styling aren’t exactly universally loved. On top of that, the six horsepower "powertrain advantage" of the Lexus don’t sound as appetizing if you look at the much better 0-to-60-mph acceleration of the 435i (5.3 seconds for the BMW versus 5.8 seconds in the RC350) or at its higher mileage (19 mpg city and 28 mpg highway for the Lexus versus 21 mpg city and 32 mpg highway for the BMW).