Lexus takes swipe at German counterparts in latest print ad
So what is with Japanese automakers and their growing fondness of making fun of their German counterparts these days? Heck, if we knew the answers, we’d tell you. But we don’t, so we might as well just tell you what’s been going on recently.
Last week, Nissan rolled out a hilarious new campaign centered on the Nissan 370Z and how it compares to German sports cars in its segment. The campaign even drew the ire of a number of car brands, most notably Porsche, who thought that their logo shouldn’t have been used in the whole advertising gimmick.
Now, another Japanese car brand has stepped out with its own new ad that continues what Nissan began a week ago: mocking its German counterparts. In this ad, which was released exclusively for the South African market, Lexus takes a few potshots at its competitors who charge an exorbitant amount of money on features - power seating, high powered sound system, reverse camera, voice-controlled navigation, USB and Bluetooth, among others - that, as far as Lexus is concerned, should come as standard for all vehicles.
While the ad doesn’t specifically mention which German brands Lexus is throwing stones at, you should notice that the charts Lexus used to illustrate their point bears striking resemblances to logos that we’re all too familiar with. Nice way to be subtle, fellas.
Source: BMW Blog