Lexus working on 1-Series competitor
Is true that the BMW 1-Series Coupe is not on sale yet, but Lexus is already planing to build a competitor for it. Auto Motor und Sport is reporting that Lexus is working on a new models, exclusive for the European market that will be priced under $30.000.
Toyota exec Tokuichi Uranishi said that in Europe, and especially in Germany, Lexus is a very important brand. And in order to get bigger in Europe they need to extent their line-up in Germany.
Lexus wants to develop "an attractive competitor for the 1-Series" that will help them to increase the sells to approximately 150,000 units by 2015.