A new kind of Jeep Wrangler took shape in Canada for the country’s July 1 Canada Day celebrations, and it was constructed entirely of aluminum. No, it’s not the next-generation 2018 Jeep Wrangler that’s rumored to have aluminum body panels, but rather a life-sized replica made from cans of food.

The Wrangler “Canstruction” was used to help increase awareness of hunger while also gathering tons of non-perishable food for the Greater Vancouver Food Bank Society. The Jeep took more than 4,500 cans and 12 hours of building to complete, but will serve more than 3,120 hot meals to those in need.

What’s more, the volunteers who built the Jeep were local students ranging in age from 12- to 18-years-old. Fiat Chrysler Canada CEO Reid Bigland said, “This unique Canada Day Canstruction project not only serves as a tool to raise awareness for issues of hunger and poverty in our country, it also demonstrates to the students involved how critical – and fun – subjects like science, technology, engineering, and math can be.”

The whole “Canstruction” thing is actually an international non-profit organization that puts on these kinds of exhibitions. The idea is simply to raise awareness by constructing massive objects out of food cans that will then be donated to hunger relieve organizations that need them.

This isn’t’ the first time FCA Canada and Canstruction have teamed up. In 2013, Dodge built a life-sized Grand Caravan followed by Ram building a full-sized Ram 1500 pickup truck in 2014.

Continue reading for the full story.

Why it matters

It is always nice to see automakers give back to the community, and this is no different. The creative method used to raise awareness by on-lookers and the media obviously works well – as you are reading this. Beyond the can drive for charity, its also great to see young students working together for a good cause. The skilled used in this “Canstruction” will surely serve them well in the future.

Nicely done, FCA Canada. (And now I’m hungry for some canned chili…)

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Press Release

FCA Canada (formerly Chrysler Canada) is celebrating Canada Day with a life-size replica of the iconic Jeep® Wrangler built from over 4,500 cans of non-perishable food that will be donated to local charity.

Life-Size ‘Canstruction' of Jeep Wrangler Built For Charity Exterior Models Male
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The automaker’s famed Jeep brand and the FCA Foundation - the charitable arm of FCA US LLC –partnered with the international non-profit organization Canstruction® Inc. to build the vehicle, can-by-can, at Vancouver’s renowned, waterfront Canada Place. Assembled by local-area students aged 12-18, this special Wrangler will provide more than 3,120 meals to the Greater Vancouver Food Bank Society when donated after our nation’s 148th birthday.

“This unique Canada Day Canstruction project not only serves as a tool to raise awareness for issues of hunger and poverty in our country, it also demonstrates to the students involved how critical – and fun - subjects like science, technology, engineering and math can be,” said Reid Bigland, President and CEO, FCA Canada. “This project also provides a wonderful opportunity for us to give back to a community that has helped drive FCA’s success in Canada. In 2014 and year-to-date, FCA is the top-selling automaker in B.C. It’s fitting too, that the subject of today’s Canstruction is the iconic Jeep Wrangler, the top-selling small SUV in Canada and a great fit for the rugged terrain of British Columbia.”

This Jeep Wrangler build in Vancouver represents the third time FCA Canada and the FCA Foundation have partnered with Canstruction Inc. on a project. In 2013, they paired up to build a life-size Dodge Grand Caravan in Toronto‘s Yonge-Dundas Square and also built a full-size Ram pickup in Calgary in 2014 during the city’s famed Stampede. Canstruction utilizes structures made out of full cans of food to capture public attention and raise awareness for hunger and poverty, along with STEM principals, plus community service.

Life-Size ‘Canstruction' of Jeep Wrangler Built For Charity Exterior Models Male
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The Canstruction Jeep Wrangler took approximately 12 hours to build and will be on display July 1, 2015 from 10am – 6pm as part of Canada Place’s massive Canada Day celebration. Last year, over 250,000 people attended the daytime festivities, 300,000 watched the parade, and over 400,000 viewed the two-barge, simultaneous fireworks show.

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