Will the new moniker change the slow-selling fortunes as well?

There have been quite a few instances where the buried nomenclatures have been resurrected to remind people of the goodwill that the name carried. Now, Lincoln has planned to change the name of the Lincoln MKC for the 2021 model. It will then be known as the Corsair going forward. Will that help increase the sales figures?

Yet Another ‘Marine’ Name In The Stable

Lincoln Set to Rename The MKC Exterior Wallpaper quality
- image 746610
The MKC will most likely carry the new Corsair badge on the next-gen model, and not the facelift

Lincoln recently revealed the refreshed version of the MKC, and it will be shipped out to dealers in the coming months. According to Automotive News, the MKC will most likely carry the new Corsair badge on the next-gen model, and not the facelift. Not much has been revealed, but the facelift will get a new grille design, which is apparent to the automaker’s new design philosophy, along with a plethora of new technologies.

About The MKC

Lincoln Set to Rename The MKC Exterior
- image 746616
The MKC was launched in 2014 and is basically a premium version of the Ford Kuga and Ford Escape.

The MKC was launched in 2014 and is basically a premium version of the Ford Kuga and Ford Escape. The MKC is based on Ford’s Global C platform, which also underpins the outgoing Focus. It is offered with two engine options - the 2.0-liter Ecoboost engine that produces 240 horses and 270 pound-feet of torque and the 2.3-liter Ecoboost engine that generates 285 horses and 305 pound-feet of torque.

Our Take

Lincoln Set to Rename The MKC Exterior Wallpaper quality
- image 746609
‘Corsair’ is a type of sailing ship, and that’s why it goes well along with the other cars in the Lincoln lineup – the Aviator, the Navigator, and the Nautilus.

Lincoln has been on a mission to phase out the ‘MK’ series from its cars. The new moniker complements its siblings pretty well. ‘Corsair’ is a type of sailing ship, and that’s why it goes well along with the other cars in the Lincoln lineup – the Aviator, the Navigator, and the Nautilus. Now that we have just one more car left with the ‘MK’ nomenclature (the MKZ) expect that to be changed soon as well.

While Lincoln manages to sell about 25,000 copies of the MKC in the U.S, it is actually the automaker’s best-selling car in China. So, we’re not sure if the name replacement will apply to the exported model as well or just the U.S.-spec model. Let us know your thoughts on this name in the comments section below.

Further reading

Lincoln Set to Rename The MKC Exterior Wallpaper quality
- image 746613

Read our full review on the 2019 Lincon MKC.

no article
- image 764039

Read more Lincoln news.

What do you think?
Show Comments
Car Finder: