Lincoln has been around for a while. In fact, next year the luxury brand is celebrating its 100th anniversary. With this, Lincoln will also turn a new page in its history by unveiling its first fully electric model. This is the beginning of a new chapter, as the brand’s first EV will be followed by three more models, said to be the foundation of Lincoln’s new portfolio of fully electric vehicles. Moreover, we have a pretty good idea of what Lincoln’s first EV will be like.

This move on behalf of Lincoln is part of the brand’s growth strategy for the U.S. and Chinese markets. As part of Ford Motor’s “Ford Plus” plan, the company will invest $30.0 billion in electrification by 2025.

Initially, we believed Lincoln’s first EV will be heavily based on the 2021 Ford Mustang Mach-E. However, all four upcoming models will be based on Ford’s new rear-wheel-drive and all-wheel-drive battery, electric flexible architecture, which means that none of them will share a platform with the Mustang Mach-E, as we initially expected.

As for what the first Lincoln EV would look like, we are promised to see an evolution of the brand’s signature “Quiet Flight” design, which is said to turn a car’s interior into a sanctuary, by providing more space and opulent luxury, complemented with the latest in connectivity. We will see a lot of design features showcased on the Zephyr Reflection concept at this year’s Auto Shanghai.

The exterior of the first all-electric Lincoln is subtly hinted at in an image, showcasing the thin LED strips on at the front, interrupted in the middle by the glowing Lincoln emblem. As for the interior, the concept art suggests a highly futuristic design, with plenty of free space and four individual seats. We spot a digital display spanning the entire width of the dash, which is part of the new “Constellation” digital design language. The three side windows suggest the EV is going to have a two-box design.

Since the model is said to join the plug-in hybrid Aviator and Corsair SUV models as the next step in electrification, we are certain it’s going to be a crossover or an SUV. As for Lincoln’s electrification strategy, half of the brand’s lineup will consist of fully electric vehicles by 2025. In addition, a new all-electric Aviator has been confirmed that will share a platform with the upcoming Explorer EV. Another model that will gain electrical propulsion is the new Zephyr, which will be China-exclusive.

The four upcoming models will be global, but they are expected to have the most success in the North American and Chinese markets, in both of which the luxury brand has been enjoying growth in sales. Chinese customers value luxury and the first electric model might very well set the tone for future sales for Lincoln’s upcoming EV lineup.