October 31st may be Halloween for a lot of people, but Radical is celebrating the day for a far more different reason. The British race car brand is set to unveil two new models on that day, and we can be a part of it thanks to the tried-and-tested method of live streaming. A lot of companies have adopted live streaming as an integral part of fan interaction and Radical’s using it to build anticipation on a landmark moment in the company’s 17-year history.

The event will be hosted by Radical co-founder Phil Abbott and will include esteemed guests like six-time Olympic gold medalist Sir Chris Hoy, who, incidentally, has begun dabbling in motorsport racing after retiring from competitive cycling where he earned the reputation as the most decorated Olympic cyclist of all time. It’s unclear if Sir Hoy’s involvement means that we’re going to see him racing Radical race cars in the future, but it does make you wonder why he’s involved in the launch of these two new Radical models.

In any case, the cars will make their debuts during the last round of the 2014 Radical European Masters season at the Circuit de Barcelona, 7:00 pm Central European Time. That would be 1:00 pm Eastern Time here in the U.S.

If you’re not outside taking your kids on a trick or treating excursion around your neighborhood, you might want to join Radical through the power of live streaming in the above video as the company unveils its two latest models.

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Press Release

Radical are pleased to invite you to witness the launch of two new Radical Sportscars models for 2015 and celebrate with us the latest exciting chapter in Radical’s successful 17-year history, during an exclusive LIVE STREAMED MODEL LAUNCH.
Hosted by Radical MD Phil Abbott with guests including six-times Olympic Gold Medallist Sir Chris Hoy, the presentation will take place during the last round of the 2014 Radical European Masters season at the Circuit de Barcelona in Spain at 19:00 Central European Time, 18:00 GMT on Friday 31st October 2014.

Two dramatic new models have been kept tightly under wraps in recent weeks, both valuable additions to the Radical range and continuing to cement the company’s reputation for producing the most exciting and cost-effective racing cars available.

The live global launch will be available to view on Radical TV, Radical’s YouTube channel here.

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