Tony Stark, aka Iron Man, has been seen in Audi->ke14 vehicles since 2008, with the superhero driving cars like the Audi R8 Spyder and the Audi R8 e-tron. In the upcoming Captain America: Civil War film, Iron Man will be seen rocking out the all-new, 2017 Audi R8 V10 Plus. But it’s Captain America and his new 2017 Audi SQ7 that is getting the most attention so far.

Audi has already been celebrating the SQ7’s role in the movie with a new television advertisement, but just recently, we’ve also seen it in the longer video titled The Chase that depicts an entertaining chase scene from the upcoming film. Loren Angelo, the Director of Marketing for Audi of America, has said the SQ7 is “ideal” because of its technology and performance capabilities, but he’s now opened up a bit more about Audi’s role in the upcoming film.

In a recent press release, Angelo said, “It’s perfect to put our brand into these settings and be able to demonstrate how Audi is a component of the action and excitement that the Avengers represent. Whether it’s the SQ7 or A4->ke1087 or R8, the brand is part of the story. Audiences see the four rings, and consumers have associated them with blockbuster movie action. The Avengers represent high-level technology, and Audi is the vehicle that carries them into the action as they are saving the world.”

Needless to say, the Avengers are big fans of Audi, and it looks like we’ll be seeing Audi vehicles in Marvel movies for a long time to come. Superheroes need fast cars, and Audi has continued to deliver time and time again.

Continue reading for the rest of the story.

Why it Matters

It is a pretty sweet deal for Audi to have such a strong partnership with Marvel. In the Iron Man movies, it has always been the Audi R8 that has gotten the most attention, but in the new Captain America: Civil War film, the SQ7 will be stealing the spotlight – it’s at least looking that way anyway. No doubt, Iron Man’s Audi R8 V10 Plus will get its 15 seconds of fame, but with the release of “The Chase” it’s clear that Audi is set on pushing its Q7->ke1083 and SQ7 models in the movie. It looks like if you want to be a superhero, the first thing you need to do is get your hands on a set of wheels with the four rings perched on the rear decklid.

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Read our full review on the 2017 Audi SQ7 here.