Lotus Parent Company Bringing in a Foreign Partner, Maybe Volkswagen
It has been a little while since we last checked in on Lotus and its ongoing woes, but we have a small bit of news to pass on. There has been much speculation that DRB-Hicom has been considering offloading some or all of the Proton and Lotus money vacuum to the highest bidder. We all assumed it would be Volkswagen AG, but V-Dub has recently said that it is done with acquisitions, for now.
Reports out of Malaysia say that DRB-Hicom is now working on bringing in a “Foreign partner” to Proton Holdings Bhd, Lotus’s direct parent company. The reports are stating that the talks about this introduction are still in preliminary phases, but the announcement of talks alone is enough to tell us that DRB-Hicom is seriously looking into a way to stop the bleeding via an outside source.
With Volkswagen saying that it has stopped only acquisitions leads us to suspect that it has a small hand in these talks. Volkswagen and DRB-Hicom could easily enter into a nudge-wink type of relationship, much like the VW-Porsche takeover, and reap the benefits without much risk by simply becoming partners then later deciding to “restructure” the partnership.
This would ultimately give VW a clear port of entry into Southeast Asia – something it sorely needs – and give DRB-Hicom some much-needed financial relief and maybe a little boost in sales. Also, with Volkswagen’s reputation of turning around faltering car companies, a Volkswagen-DRB-Hicom-Proton Bdh partnership could ultimately save Lotus from potential extinction.
As we said, the discussions are preliminary and there is no confirmation that the talks even involve VW. It just seems like a perfect fit for every party involved. We’ll keep you updated on this as more information comes out.