It wasn’t that long age when the name ‘Lotus’ evoked images of highly-powerful sports cars, capable of duking it out with the Ferraris and Lamborghinis of the world. But for one reason or another, the iconic brand fell off the radar and has yet to regain its long-lost glory.

That may soon change, however, as Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir – that’s a long name – recently made it clear during the launch of the Lotus Evora that the company is turning over a new leaf and is seeking to take back what its spot among the world’s elite car brands.

Speaking in a group of Malaysian reporters, Tahir said that the time was ripe for Lotus to return bigger and better than before. "We believe Lotus’s potential is in the branding. If you go across the globe, the brand recognition is very strong but we have not lived up it, but that’s all about to change,” he said.

If Proton does have plans on returning Lotus to its former glory, it has to take advantage of the brands reputation as an iconic brand that has long produced some of the world’s best sports cars.


Source: NST Malaysia

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