You would think that an automaker is asking for a death knell if it pinned its business and financial hopes on the strategy of flooding the market with special edition models. it’s a completely unorthodox strategy that will more than likely lead to despair, and yet, stranger things have happened in the auto industry. Well, prepare yourselves for a doozy of a reversal of fortune because, after years of bleeding money, Lotus has finally turned in a profit. A pre-tax one, sure, but still, a profit nonetheless. The British automaker said as much when it announced its financial returns from the 2016 – 2017 financial year, indicating pre-tax profits amounting to $2.6 million. Normally, that kind of financial report would lead to heads rolling at an alarming rate, but considering that the company lost $21 million pre-tax from the previous financial year (2015 – 2016), this is cause for celebration.