• Louis Vuitton files infringement suit against Hyundai for improper use of design trademark on a basketball

We didn’t notice it at first but a certain high-end couture brand certainly did and they’re dropping the hammer on Hyundai for having the audacity to associate their luxury line to the Korean automaker and its 2011 Sonata.

Apprently, Louis Vuitton wasn’t all that thrilled when Hyundai used their trademark design and symbols on an obviously high-end basketball in one of their Super Bowl commercials. The whole scene happens a little too fast in the commercial so it could’ve escaped even the most astute eyes watching television during the Big Game,

But it turns out, Louis Vuitton has the eyes of the hawk, immediately recognizing their image and liking on the basketball and immediately filed a law suit against Hyundai for copyright infringement. We’re not familiar with the whole lexicon of infringement laws but Louis Vuittions demand of “triple damages, punitive damages, a halt to the alleged infringement, and other remedies” doesn’t sound a whole lot like “Ok, we caught you. Now drop that footage from your ad”.

We’ve still to hear from Hyundai regarding Louis Vuitton’s lawsuit so we don’t know how they plan to address the situation. Nevertheless, we can show you the commercial and the clip-in-question in its entirety so you can see what got LVM all riled up.

Video after the jump

Source: The Car Connection

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (399) posted on 07.14.2011

There’s no wonder why the Famous Louis Vuitton had file a complaint against Hyundai. I’ve seen there commercial before and I was amazed seeing the Ball with a Louis Vuitton design on it.

  (806) posted on 03.11.2010

They almost got away with it huh? Anyways, I really don’t see why a lot of people uses LV emblems or logos in stupid things like that basketball. I mean it doesn’t change its value. I wonder if they also filed a lawsuit against that MTV where a fat dude had this Loius Vuitton surf board. Is it the same logo? I’m not quite sure just yet.

  (1022) posted on 03.7.2010

oh that was rude.. well of course LV don’t want to used their trademarks on such a thing without their permission right?

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