It’s been an eventful week for Maserati. The arrival of the MC20 supercar coincided with the Italian automaker unveiling its long its five-year plan. The industrial plan includes 16 launches, including three refreshed models and as many as 13 new models, including the Grecale crossover, which is scaled to arrive in 2021. It’s a lot to digest, and we wouldn’t be surprised if you overlooked another important announcement from Maserati, one that involves the long-awaited opening of the Fuoriserie personalization program. Part of the program’s launch is a show of capability — a muscle flex of sorts — that involves three one-off models that are based on three of Maserati’s existing models: the Ghibli, Levante, and Quattroporte. Each one-off offers a preview of what we can all expect from the Fuoriserie personalization program. All existing Maserati models, including the just-launched MC20 supercar and the soon-to-arrive Grecale crossover, will be available in the program.

What are the three one-off creations Maserati creations that were created by the Fuoserie program?

Maserati Ghibli Trofeo Corse

As part of Maserati's showcase of its new Furioserie personalized division, the Italian automaker unveiled three one-off creations that were developed by the company's new customization arm. Each of these one-offs highlights a specific collection, beginning with the Maserati Ghibli Trofeo Corse.

One look at this one-off Ghibli Trofeo, and I'm already sold. Maserati describes it in its press release as a "tribute to the history of the Trident" with a specific nod to its historic Alfieri Maserati workshops of yore. There's an industrial vibe to the colorway that Fuoriserie intentionally created by, among other things, machining the metal parts to give them a bruised aluminum or raw steel look.

The color treatment makes the Ghibli look like an unfinished product, but that's exactly the point. The color scheme pops out when you pair it with the pair of racing stripes running the entire length of the performance sedan. Inside, there are copious amounts of leather and Alcantara, as most probably expect by now. The driver's seat does come in a different color compared to the other sides. That, presumably, is a nod to past race car drivers who have driven Maserati racer cars to titles, triumphs, and glory back in the day.

This will be repeated a few times in the succeeding sessions, but it's likewise important to establish this truth about Maserati's Furioserie. Like most personalization programs of rival performance brands. It's a pity with this kind of personalized setup, but, all the same, the Maserati Ghibli Trofeo Corse packs a stallion of a kick. The performance sedan is powered by a Ferrari-sourced — 3.0-liter twin-turbo V-6 engine that produces a scintillating 580 horsepower and 538 pound-feet of torque. Imagine rolling around with a Furioserie-spec Ghibli Trofeo that's still capable of hitting 60 mph from a standstill position in 4.3 seconds and peaking at a top speed of 202 mph.

Maserati Levante Trofeo Futura

From somewhat of a serious-toned collection, we move to something that's a little more tech-infused bordering on something that you'd expect to see from a TeamLab exhibit. This is the Levanto Trofeo Futura. The high-powered SUV is dressed to impress with a paint coating that looks like a well-manicured suit. Look closer, though, and you'll realize that there's more tech input into this particular shade of blue.The cross-shaped finish that creates the grid-like look is made from a reflective material that goes hand-in-hand with the exclusive paint finish — Textured Blue Graphite — of the Levante Trofeo.

The interior is also dressed-to-impress, though there's nothing outwardly fancy about it. The seats and most of the surface area are covered in white leather while the headliner comes in a darker shade of grey Alcantara. It's not as elaborate and as distinctive as the exterior treatment, but it still goes to show that breadth of the Furioserie division's capability.

The Maserati Levante Trofeo Futura is powered by the same Ferrari-sourced 3.8-liter twin-turbo V-8 engine that also brings the Ghibli Trofeo to life.

Maserati Levante Trofeo specifications

Maserati Quattroporte Trofeo Unica

In the irony of ironies, Maserati's Furioserie division decided to showcase its most flamboyant collection - the Unica — on Maserati's flagship sedan, the Quattroporte. Perhaps it was done to shine the Quattroporte in a new light, which makes sense because the showcase one-off is dressed in a refractor-type paint finish that shines a different color depending on the angle you're looking at it from. Look closer, and you'll also notice decorative tridents throughout the bodywork. Speaking of those tridents, they're also present on the windows courtesy of a colorful tint that also changes color depending on where you're looking at it from. The wheels are more subdued, though that description is still relative depending on your appreciation level for white wheels with red trim.

The color blast look continues in the interior, where you'll be greeted by a white and turquoise-themed cabin. Most of the surface is covered in the color of the valuable mineral, but you can also spot the white trim if you still haven't gotten a headache from all these colors bombing your visual sensibilities. For a car that's supposed to be described as an "icon of Italian elegance," I'm not quite sure if the Furioseries' Unica collection is right for the Quattroporte. Or maybe the thought that it's not right means that more people would want it on their Quattroportes.

Either way, the four-door luxury sedan is also poured by the same 3.8-liter twin-turbocharged V-8 engine, producing the same 580-horsepower and 538-pound-feet of torque as its Ghibli and Levante Trofeo counterparts. By virtue of its size, the Quattroporte Trofeo is the slowest of the three to 60 mph, registering 4.5 seconds on the dot. Top speed, though, is another story. The flagship performance and luxury four-door sedan peaks at a top speed of 203 mph.

How much is it going to cost to get a Furioserio program in my Maserati?

Like most personalization programs, the saying "your mileage may vary" applies when it comes to tapping Maserati's Furioseries personalization division. Rest assured, a lot of what the newly created division's offerings won't come cheap, so if you're expecting to spend somewhere in the neighborhood of $20,000 for some personalized loving, don't expect to get the full breadth of what Furioserie has to offer.

FAQ

Q: What is the Fuoriserie program?

Fuoriserie is Maserati's new personalization division whose function is similar to that of Lamborghini's Ad Personam, Q by Aston Martin, and McLaren's MSO division. Basically, Fuoserie is where you can personalize your Maseratis to your heart's content beyond what Maserati offers as far as options, accessories, and packages are concerned.

{{As part of Fuoriserie's offerings, the personalization program is offering three distinct collections with specific and identifiable qualities to them.}} The Corse collection is heavily inspired by Maserati's rich history. The Futura collection is dedicated mostly for new-age customers whose stylistic tastes typically revolve around sporty and flamboyant creations. The last of the three collections is the Unica, which is dedicated to sophisticated buyers who appreciate high-brow fashion, art, and culture. In other words, all three Furioserie collections touch on a lot of our whimsical tastes and preferences, especially when it comes to personalizing premium vehicles in the vein of Maseratis.